Click fraud is the bane of my existence. And NOT because it’s actually a problem. The PROBLEM is that every time a fear-mongering article comes out about click-fraud, I no longer get to talk about how we can help businesses grow. Instead, I get to spend my time talking people down out of trees. To [...]
Category Archives: Yahoo
Problems With Yahoo! Search Marketing
October 28, 2008 – 5:53 pm
I’ve been having so many problems with Yahoo! Search Marketing lately, that I thought it’s time to post some of these. YSM is generally a decent program to work with, but they need to start doing some things and stop doing others if they want a product that’s competitive with Google AdWords. Consider [...]
Yahoo!’s Outsourcing to Google
June 23, 2008 – 8:21 am
Yahoo! recently announced that they are going to display Google AdWords ads for some of their queries. If you read a lot about internet marketing, you’ll see that the popular angle towards explaining the extra revenue Yahoo! will generate from such a move is AdWords has greater relevance in ad distribution. I don’t [...]
Search Engine Spiders and Algorithms
May 30, 2008 – 11:05 am
I’ve been doing a search engine optimization for a few years, and I don’t really think there’s much difference between the major search engines. There might be some little differences, most noticeably:
MSN still displays very spammy pages every once in a while.
Google updates some pages faster and makes an effort to find breaking news/content.
Google [...]
Yahoo! Raises Minimum Bids
April 18, 2008 – 12:35 pm
Yahoo! Search Marketing (YSM) no longer has a $0.10 minimum bid according to the Yahoo! Search Marketing Blog. Minimum bids for keywords are based on quality and keyword value. Quality means they reward ads that get clicked on more relative to competitors with lower minimum bids. My experience with AdWords has been [...]
Yahoo! Open Search: Closed is the New Open
February 27, 2008 – 12:40 pm
The Yahoo! Search Blog announced a new “open approach to search,” that looks somewhat similar to the recommendations I gave Yahoo! for “improving” their company in January – except I called it making search more exclusive. It looks like me and Yahoo! might have different opinions about the meaning of “open.”
The blog doesn’t [...]
Brainstorming For Yahoo!
January 31, 2008 – 4:54 pm
The news around town is that Yahoo! is failing. With the growth of Google, the resources the company had once it went public, it’s not totally surprising – that growth had to come from somewhere. But even considering that, Yahoo!’s marketing efforts have been markedly poor from the start. They failed to differentiate [...]
Buggy Keyword Tools
May 16, 2007 – 3:43 pm
Today’s SEO researcher enjoys the choice between numerous keyword generation tools, each of which offers their own relative strengths and weaknesses.
Take, for example, both Yahoo’s Overture Keyword Selector Tool and the Keyword Discovery Tool. I use these two interchangeably, often because what I expect to be fairly common search terms bring up no data [...]
