Yahoo! Search Marketing (YSM) no longer has a $0.10 minimum bid according to the Yahoo! Search Marketing Blog. Minimum bids for keywords are based on quality and keyword value. Quality means they reward ads that get clicked on more relative to competitors with lower minimum bids. My experience with AdWords has been [...]
Category Archives: Yahoo
Yahoo! Open Search: Closed is the New Open
February 27, 2008 – 12:40 pm
The Yahoo! Search Blog announced a new “open approach to search,” that looks somewhat similar to the recommendations I gave Yahoo! for “improving” their company in January – except I called it making search more exclusive. It looks like me and Yahoo! might have different opinions about the meaning of “open.”
The blog doesn’t [...]
Brainstorming For Yahoo!
January 31, 2008 – 4:54 pm
The news around town is that Yahoo! is failing. With the growth of Google, the resources the company had once it went public, it’s not totally surprising – that growth had to come from somewhere. But even considering that, Yahoo!’s marketing efforts have been markedly poor from the start. They failed to differentiate [...]
Buggy Keyword Tools
May 16, 2007 – 3:43 pm
Today’s SEO researcher enjoys the choice between numerous keyword generation tools, each of which offers their own relative strengths and weaknesses.
Take, for example, both Yahoo’s Overture Keyword Selector Tool and the Keyword Discovery Tool. I use these two interchangeably, often because what I expect to be fairly common search terms bring up no data [...]
