A recent Forrester Research report suggests that embedding video links in email marketing messages can double or triple click-through rates.
I have started to get email messages with embedded videos in my inbox. At this point, they all come from one source, my alma mater, Princeton University. In June, I received three email-with-video messages, one from [...]
Category Archives: Web Video
Videos in email marketing – what are the metrics?
June 17, 2009 – 8:34 am
Website Video 101
March 9, 2009 – 5:24 pm
Pure Visibility is getting ready to launch videos on a couple of our client’s websites as well as our own site. I have a background in film, so I have fallen into the role of “video guy” and have the task of helping clients get their videos online. Even though I am a directed and [...]
Universal Search aka Blended Search
January 16, 2009 – 10:12 am
Last month I attended Search Engine Strategies (SES) in Chicago and a recurring theme throughout the week was universal search/blended search and how to leverage it for your online marketing campaigns. In particular I attended 3 panel discussions on online video and in each session universal search was a hot topic. The big takeaway I [...]
Managing Videos and Tracking Analytics with Tube Mogul
April 2, 2008 – 2:08 pm
Video content is key part of many social media efforts, but tracking and managing the metrics can be difficult, especially as the videos start to propogate across the web. Tube Mogul has developed an integrated platform that manages the delivery, tracking, and market research of web videos in a single integrated product.
Our initial assessment of [...]
