Pure Visibility recently supplied a visualization challenge to several students in Professor Mick McQuaid’s Information Visualization 649 course at the University of Michigan School of Information. And the results, a visualization system design for SEO Word Market Analysis by HCI Designers Jasper Liu and Li Li, were fantastic!
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New AdWords Interface
I consider myself to be all about change (even before Barack Obama) and feel like if I don’t shake things up in my life every few months then things will get boring. So, you would think when I found out about the new AdWords interface that I would be one of the first [...]
Wouldn’t life be easier for web analysts if we could easily look at our data with full knowledge of the context in which it was gathered, including what was happening on competitor websites? Google’s Site Overlay Report is one example aimed at providing a “data + context” tool. But this report’s simplicity (not to mention [...]
Color perception is a tricky business – the way a color makes a person feel, the colors we choose to wear and identify with, is about as subjective a topic as you can yet. But studies in perceptual psychology have also shown certain colors to have certain effects across subjects, albeit with sometimes contradictory results. [...]
This week, the MIMA Summit–that’s the Minnesota Interactive Marketing Association–invites bloggers to respond on additional topics of interest to internet marketing companies large and small. Such as Topic #2: Speaker Leah Buley asks, “What’s the process for creative brainstorming at your company? Who gets involved with creative exploration, and how do they do it?”
“Creative brainstorming”. [...]
At Pure Visibility, we love numbers of all sizes. We love putting them together and making sense of them and telling stories about numbers.
Recently, I had the pleasure of reading The Triumph of Numbers
The Triumph of Numbers
by I.B. Cohen. His book describes how numbers began to be used for making government policies, understanding nature, [...]
What can we learn from “An Inconvenient Truth” about how to tell a
complicated story with a chart or graph? Well, that it’s often a very difficult task.
A recent post addressed some basic guidelines common to information visualization design and evaluations. I’d now like to bring up a question related to both these tasks – [...]
Information visualization has become a big part of web analytics, with Google Analytics leading the pack when it comes to visualizing user interactions with a site, and a few new tools for social media analysis touting visualization capabilities as reasons to invest. With newer technologies making it easier than ever to create visualizations, [...]
webgraph
The web remains the largest text corpora to date, although in recent years corporate archives are beginning to catch up. But the web is more than just a massive text database. The above picture is one I enjoy geeking out over. It shows the structure of the web. Here’s a description [...]
