Do you have a page on your website that you know could be better? Do you need help showing how subtle changes can have a big effect in conversion rates?
I came across a great site recently: ABtests.com (via The Interaction Designer’s Coffee Break). It consists of the results of A/B tests. It shows two different [...]
Category Archives: Usability
ABtests.com: A/B Test Results
February 5, 2010 – 9:36 am
Facebook and Privacy: Default Settings Influence Choices
January 13, 2010 – 9:43 am
When you control the defaults in your product or website, you have the power to shape human behavior.
We touched on the matter of how you can influence users’ decisions on a form back during the presidential campaign, when we looked at the John McCain contribution form. If you were to make a form where the [...]
SEO and Branding at Internet User Experience 2009
April 8, 2009 – 9:00 am
Pure Visibility was well represented last week at the Internet User Experience 2009 conference. In addition to helping out behind the scenes, our Co-Founder and Visionary, Linda Girard, was a keynote speaker (”Bringing the Left Brain and Right Brain Together Online: Branding + Optimization”) and participated in a panel on Branding, Search Engine Optimization, [...]
Structure the Conversation with Web Forms
March 13, 2009 – 9:42 am
We’ve all been there: You go to a website, you like what you see, and when it comes time to get in touch with the company and tell them you’re interested or ask for help, all you see is an email address.
That website just left you hanging.
[...]
The Pleasure of the (Online) Text
March 6, 2009 – 12:07 pm
The web is awash with alarmingly bad copy, and equally reprehensible lists of the ingredients of ‘good copywriting’. I personally find the fact that there are entire blogs devoted to this topic a bit alarming – as a former writer, I consider the communication of insight to be writing’s primary objective, and believe that [...]
Event – Introduction to Usability – Tuesday 2/10
February 9, 2009 – 10:22 am
On Tuesday February 10, 2009, Pure Visibility’s Michael Beasley will co-present
Introduction to Usability – An Interactive Discussion
under the auspices of the Michigan Usability Professionals’ Association (MIUPA). The event, hosted by Quicken Loans in Livonia, Michigan, will be from 6-8:30PM. Food and networking will start at 6PM, and the program will commence at 7PM.
The program will [...]
Will video help your online marketing?
January 23, 2009 – 1:59 pm
Is video really going to help your online marketing? It depends.
The use of video is going to grow. With Google’s universal search (AKA blended search) integrating multiple media into search results, video can give you another way to be found. It gives you a way to explain how your product works in a way that [...]
With Ubiquity, Mozilla Makes Mashups More Accessible
January 12, 2009 – 12:43 pm
ubiquifox!
For an introduction to Mozilla Labs creation Ubiquity, watch this video called, Web 2.0 The Machine is Us/ing Us. In it, cultural anthropologist Michael Wesch delves into the commonplace activities creating, consuming and sharing information online. He helps us reflect on how revolutionary these activities are.
Ubiquity enables us to add the next layer [...]
Good Personas Punch You in the Gut
December 12, 2008 – 9:00 am
Anyone can throw together a description of a website’s primary users. You just string together some facts about the users’ skills and knowledge and tasks that they are trying to accomplish. That’s not a user persona, though. When you create a user persona, you create an artifact that makes people care about the user’s experience.
[...]
Great book on Landing Page Testing
November 24, 2008 – 1:20 pm
Have you ever wanted to be systematic about testing different versions of a popular page on your site, but felt overwhelmed by questions of how long a test should last, which traffic channels should be sent to the pages being tested, and how certain your results are? Landing Page Optimization by Tim Ash is [...]
