Color perception is a tricky business - the way a color makes a person feel, the colors we choose to wear and identify with, is about as subjective a topic as you can yet. But studies in perceptual psychology have also shown certain colors to have certain effects across subjects, albeit with sometimes contradictory results. [...]
Category Archives: Uncategorized
SEO and Usability: Best Friends?
October 3, 2008 – 10:10 am
Is a good user experience essential to get your website a high ranking in search engine results? It may well be.
Over time, search engine optimization tactics have changed as the search engines have become more sophisticated. You can’t count on things you did yesterday to have the same results tomorrow. Good title tags? Sure, you [...]
The KEY Performance Indicator for lead generation websites
September 22, 2008 – 2:05 pm
As any sales person can tell you, just because it’s a lead doesn’t mean it will be a sale. The quality of that lead has a huge impact on what will happen at the end of the line. The problem is, of course, that for many high-value, complex products, the time lag between a lead [...]
Work Identity / Internet Identity
September 19, 2008 – 12:19 pm
Here at Pure Visibility, blog authors have a rotating schedule. Last week, I wrote a commissioned article per request of a co-founder; upon publishing time, I found myself hesitating.
Hoping that any potentially offensive reading would be lost in translation, I asked a co-worker, “Think I could publish my blog post as administrator?”
His [...]
Will paid search prices be affected by Google - Yahoo search ad deal?
September 18, 2008 – 2:16 pm
hal varian, sam eagle impersonator
Hal Varian, Chief Economist for Google, Berkeley Professor, author of the awesome book Information Rules and amateur Sam Eagle impersonator, tears down a white paper by an SEM company that predicts that the deal Yahoo made to serve Google ads will cause a 22% increase in Yahoo PPC bid prices. Varian [...]
Information Architecture… Category Theory, Part II
September 9, 2008 – 3:41 pm
Yesterday I wrote a post about how one theme in Lakoff’s book “Women, Fire, and Dangerous Things”, the way that categories display prototype effects, can be applied to web classification schemes.
The second major takeaway from Lakoff’s theory of categorization, the status of basic-level categories, requires some understanding of what is so unique about Lakoff’s approach [...]
Information Architecture: Insight from Category Theory
September 8, 2008 – 10:16 pm
What does a very dense book written by a cognitive linguist have to do with Information Architecture, especially when there are some good texts already on this subject, such as the O’Reilly book, or the one written by Peter Van Dijck? More than you might think. So much, in fact, that this may turn [...]
The Triumph of Numbers
September 5, 2008 – 3:54 pm
At Pure Visibility, we love numbers of all sizes. We love putting them together and making sense of them and telling stories about numbers.
Recently, I had the pleasure of reading The Triumph of Numbers
The Triumph of Numbers
by I.B. Cohen. His book describes how numbers began to be used for making government policies, understanding nature, [...]
Pay Per Oil Change
September 2, 2008 – 10:36 am
Let’s pretend Google provided Car Service. Say you needed an oil change for your car, so you head over to GoogleMart’s automotive department. You walk in and check out their prices, and the board says:
Standard Oil Change
Minimum Price $20
“What the heck does that mean?” You ask the kid across the counter. He tells you that [...]
Personas and Google Analytics
August 28, 2008 – 12:28 pm
Andrea Wiggins recently posted an excellent article on her blog on “Data-backed Personas,” in which she discusses using Google Analytics data as input to persona design. As someone who appreciates the relative confidence numbers provide, I found the article (and extensive related discussion, including on Jared Spool’s User Interface Engineering blog) to be [...]
