This was an exciting email to get, given that Chris Brogan was one of the first people I wound up following on Twitter. I’m so excited that he’s coming here, I’ll simply repost his email in the interest of getting out the word sooner than later!
I wanted to tell you that I’m coming [...]
Category Archives: Social Media
Social Media Celebrity, Chris Brogan, Coming to Detroit!
Coming slowly to Social Media
As a company, Pure Visibility has always been a fan of social media. However, individual members of our team have been more or less enthusiastic about it. We’ve had internal discussions about its effectiveness, particularly when compared to more traditional ROI metrics such as Cost Per Conversion, which can be easily and simply proven. Slowly, [...]
Is Facebook a Walled Garden?
In his March 31st Alertbox newsletter, Jakob Nielsen wrote that “Facebook and the current generation of social networks are trying to replicate the walled garden strategy that failed ten years ago. It’ll fail again.” He points to an article he wrote 9 years ago, “Metcalfe’s Law In Reverse,” about the futility of trying to achieve [...]
Twitter Explained in Plain English
You have heard Pure Visibility beating the social media networking drum quite a bit lately, especially about Twitter and LinkedIn. But it’s only because we get excited about networking technologies that will ultimately help our clients expand their business.
When one of my colleagues first mentioned that I should join Twitter I was skeptical that it [...]
It’s Time - Get LinkedIn!
I’m not an early adopter - I just hang around a bunch of them.
By November 17, 2003, enough of these early adopter types (aka friends) had bugged me about LinkedIn that I finally felt compelled to sign up and give it a whirl. For a long, long time it was mostly my techie [...]
Pure Visibility at Internet User Experience 2008
Coming to the Internet User Experience conference 4/1 and 4/2? Internet User Experience features local and national experts in website strategy, design, development, and usability. Three Pure Visibility folks will speak at IUE.
Mike Beasley, MC, at IUE 2007
Linda Girard, Pure Visibility’s Co-Founder and Visionary,will present “Search Engine Optimization 101” at 1:30 Tuesday 4/1.
Edward Vielmetti, Pure [...]
Yes We Can Twitter: Barack Obama Supporters Use Social Media to Show Their Support
Last night, I watched the Democratic debate between Barack Obama and Hillary Clinton. Like thousands of other Americans, I felt compelled to twitter this action. Twitter is a free online social media site that allows members to post short updates, or tweets, to their online profile and to others who have signed up to see [...]
The Barack Obama site, one of the most beautiful I’ve ever seen!
Today was looking like a good day. I had a few fun projects on my docket and the weather in Michigan was breaking records for January, 61 degrees! But my day was going to get even better very soon.
Arriving at the downtown Ann Arbor offices of Pure Visibility, a little sleepy eyed and still nursing [...]
ArbCamp - A social media community event in Ann Arbor, Michigan
Pure Visibility is proud to have co-sponsored ArbCamp, a meeting of students, coders, designers, entrepreneurs, newbies, and experts.
ArbCamp was an “unconference“, modeled on Open Space Technology, with sessions self-organized by the participants on the day of the event. Given the nature of the event, the schedule was created and recreated several times, but here is [...]
Google, YouTube, and the Attention Economy
What do YouTube, Marxist theory, and the attention economy have to do with SEO? Blogger (and author of Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture) John Battelle writes:
“SEO is persuasion. We live in a world of persuasion. Our attention is constantly being sought after. I see [...]








