It’s generally safe to assume by now that in a small group of people, someone has a smart phone.
My personal favorite use of these is by the Detroit Red Wings. I’m bias, yes, but you find me a better use. On the big screen, the Wings gave instructions on which free apps to have downloaded, [...]
Category Archives: Social Media
Mobile Marketing and How to Make The Barcode Hip Again
March 8, 2010 – 2:39 pm
Google Real Time Search Adds Facebook Fan Pages
March 2, 2010 – 8:09 am
Ever wonder if your Facebook Fan Page could appear in a search result on Google? Your dreams have come true…if you use Google’s Real Time Search you will now also see Facebook Fan Page posts included.
Real Time Search Results for Facebook Fan Pages
According to Search Engine Land’s Danny Sullivan, Real Time Search also includes:
[...]
Struggling with that first blog entry? Take a vacation!
February 15, 2010 – 11:59 am
I found writing my first blog entry an angst-filled experience. Blogging for me is like eating green vegetables. It’s not that I don’t understand the benefits of green vegetables to my health or haven’t heard the positive impacts of blogging. But simply being informed of the benefits does not make the activity any easier or [...]
Bzzzzzzz: Google Buzz Enters the Social Networking Scene
February 12, 2010 – 10:35 am
When Google Buzz showed up in my inbox, I was intrigued yet unsure. After all of the hoopla about Google Wave, I have to admit I never became a convert. Maybe because the invitations were scarce and so no one I wanted to Wave with was available to Wave with me, maybe because among my [...]
Having Hope for Haiti
January 28, 2010 – 12:20 pm
I am a big believer that the Internet is a tool that needs to be used more for the good of mankind. Watching the Haiti trauma unfold before my eyes on Twitter and Facebook, listening to the connections between survivors, loved ones and lost ones – it made me think about how the Internet has [...]
Should you market your product with SEO or Social Media?
January 25, 2010 – 8:00 am
Search engine marketing is generally better when using a combination of strategies, but marketing budgets are not infinite. How should your company choose between Social Media and Search Engine Optimization strategies? One major consideration that can influence your choice between SEO and Social Media that is not often discussed is the impact of product maturity.
Products [...]
Facebook Business Strategy
January 15, 2010 – 3:00 pm
I recently wrote a blog post asking if your business is using Twitter effectively. Today I’d like to tackle the topic of corporate Facebook accounts. Coca-Cola was recognized by Slate magazine as the number one Big Money Facebook account. What’s unique about their page is it was created by a fan; theirs is an authentic [...]
Is your Business using Twitter effectively?
December 7, 2009 – 12:13 pm
Twitter can be a powerful tool for corporations. Marketing possibilities through Twitter feeds are endless; Dell and Amazon MP3 use their Tweets to promote special deals not offered anywhere else. The NBA, on the other hand, keeps their followers apprised of breaking score updates, such as tie games with minutes left. Etsy, the craft-dealer, notifies [...]
Analyzing (and Visualizing) Memes Online
July 15, 2009 – 3:40 pm
Research on meme tracking online, published recently as part of the ACM Knowledge Discovery conference, may interest any marketers who think about using the web to spread a message. Online press and social media outlets provide a technological base for mass diffusion of memes, but setting out to spread one’s message is no easy task, [...]
Facebook and LinkedIn – What’s the Difference?
April 14, 2009 – 5:39 pm
I would like to point you to a favorite article on the topic of Facebook vs. LinkedIn, but after browsing a couple pages of Google results I’m here writing because there was a disappointing amount of industry-centric commentary. We’ve got A-List bloggers scorning one or both systems (hardly a “use case” or fair comparison for [...]
