The 2010 Winter Olympics are underway and my own home television glows each night with these fantastic displays of human strength and achievement. Tonight, I find my mind unable to avoid a cross over of thoughts between the day to day (specifically, my job as a relationship manager for an internet marketing company) and [...]
Category Archives: SEO
Keyword Research = Market Research!
February 10, 2010 – 3:01 pm
With the right tools and know-how, there’s a strong case to be made for using keyword research to kick-off your quest for new market niches and opportunities for new products or services.
SEO Stuff to Think About When Starting a New Website
February 3, 2010 – 1:21 am
As fellow entrepreneurs, Linda and I are often meeting with friends and colleagues looking for the best way to get started with a new website. And the great news is, today’s tools for building websites are remarkable equalizers. Here are a few of our favorite tips and tools, written with entrepreneurs in mind. If you’re [...]
Should you market your product with SEO or Social Media?
January 25, 2010 – 8:00 am
Search engine marketing is generally better when using a combination of strategies, but marketing budgets are not infinite. How should your company choose between Social Media and Search Engine Optimization strategies? One major consideration that can influence your choice between SEO and Social Media that is not often discussed is the impact of product maturity.
Products [...]
YouTube Video Optimization for Your Business
January 19, 2010 – 12:23 am
Now that Google incorporates video into their universal search results pages, and YouTube is the #2 search engine in the world, high-quality video is an essential component to any strategy for increasing online visibility. How can you make sure you get the most out of your YouTube uploads?
Create Content That Gets Results:
1. Create compelling content
You [...]
What role do keyword tags play in SEO?
January 11, 2010 – 11:57 pm
In nearly 15 years of writing for the web, one thing I’ve seen change dramatically is the role of meta tags in Search Engine Optimization (SEO). This post is specifically about keyword tags – and their slow, painful death.
Today, Google doesn’t use meta keyword tags at all, as Google Engineer Matt Cutts explains in this [...]
Has your Google ranking suddenly changed? Don’t panic!
October 31, 2009 – 7:45 pm
It has happened to anyone who watches their organic ranking. One day you are drinking a cup of coffee and you pull up your browser to look at where your site is for your favorite keyphrase. Then you spill your coffee in horror: IT’S GONE! Your website is not there.
How is this possible? You haven’t [...]
Cached Pages on Google and What They Mean to You
September 18, 2009 – 5:24 pm
Search results on Google often come with a handy “Cached” page link next to the green website address. This cached page link will take you to the version of the page that Google saw when it last visited the site and indexed its content. Some websites change frequently, so these cached versions can be very [...]
SEO No-Brainers (Via the Etymology of Pure Visibility)
May 6, 2009 – 11:58 am
The most difficult part of diving into SEO is not any specific tactic. Instead, just making sense of the enormous amount of information online and off can be overwhelming. Have you ever wondered what the most important pieces of an SEO strategy are? If so, this post is for you.
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Search Engine Optimization (SEO) Recommended Reading
May 4, 2009 – 8:00 am
At a recent talk I gave to the Lake Superior Ad Club, I was asked to recommend some good books on SEO. The first book that came to mind is O’Reilly’s Website Optimization, which is very recently published and has a great section on search engine optimization. We contributed chapters on paid search, and are [...]
