There are some SEO problems we see all the time. Websites that display text in images instead of html, using language that doesn’t match the way people talk about what the site’s about, vague words used for headings and link text. These are missed opportunities to tell search engine crawlers what a site [...]
Category Archives: SEO
Pure Visibility at Internet User Experience 2008
March 31, 2008 – 9:50 am
Coming to the Internet User Experience conference 4/1 and 4/2? Internet User Experience features local and national experts in website strategy, design, development, and usability. Three Pure Visibility folks will speak at IUE.
Mike Beasley, MC, at IUE 2007
Linda Girard, Pure Visibility’s Co-Founder and Visionary,will present “Search Engine Optimization 101” at 1:30 Tuesday 4/1.
Edward Vielmetti, Pure [...]
Good Link Text Matters
March 12, 2008 – 11:13 am
Why do users click on links? Because they think there will be something good on the other side. Putting it like that makes the answer sound trivial, but that makes it no less true.
Good link text–when a link concisely and accurately describes the destination page–is good for everyone. From a usability perspective, it’s a no-brainer. [...]
5 Must Have SEO Plugins for WordPress
February 19, 2008 – 3:41 pm
When I first started building sites in WordPress a year ago I was disappointed in the quality of the Search Engine Optimization (SEO) plugins available. During that time I put several plugins to the test, and here are the five I use exclusively to optimize my WordPress sites. Remember website optimization still takes that personal [...]
The Barack Obama site, one of the most beautiful I’ve ever seen!
January 8, 2008 – 12:09 pm
Today was looking like a good day. I had a few fun projects on my docket and the weather in Michigan was breaking records for January, 61 degrees! But my day was going to get even better very soon.
Arriving at the downtown Ann Arbor offices of Pure Visibility, a little sleepy eyed and still nursing [...]
Universal Search
June 1, 2007 – 12:44 pm
Google Universal Search is an effort by Google to drive more traffic to its other properties by including links to vertical search engine results that blend in with regular web page listings. If a vertical search result is considered more relevant, it can knock a regular web listing off of the first page. [...]
Google, YouTube, and the Attention Economy
May 16, 2007 – 4:38 pm
What do YouTube, Marxist theory, and the attention economy have to do with SEO? Blogger (and author of Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture) John Battelle writes:
“SEO is persuasion. We live in a world of persuasion. Our attention is constantly being sought after. I see [...]
Buggy Keyword Tools
May 16, 2007 – 3:43 pm
Today’s SEO researcher enjoys the choice between numerous keyword generation tools, each of which offers their own relative strengths and weaknesses.
Take, for example, both Yahoo’s Overture Keyword Selector Tool and the Keyword Discovery Tool. I use these two interchangeably, often because what I expect to be fairly common search terms bring up no data [...]
Google’s Supplemental Index
February 13, 2007 – 11:46 am
If you do a site:domain.com search for your domain, you might see pages that are labeled as “Supplemental Result.” This means these pages are in Google’s supplemental index. In general, this index is supplementary to Google’s main index because pages from the main index usually appear before pages from the supplementary index for [...]
Using Blogs for SEO
February 8, 2007 – 5:00 pm
You may be asking why people are using blogs for SEO? Part of the reason is blogs are easy to link to and new content is easy to generate. But there’s another reason . . .
If you do a general query in Google, the chances are you’ll see a host of “non-commercial” resources [...]
