Recent economic trends suggest that we’re about to enter in the worst recession in a generation. We all have friends who are hurting, even if we’re closer to Main Street than Wall Street.
In Search Engine Marketing Land, though, things still look pretty good. I was talking to a client today whose product is directly tied [...]

How accurate is the widely held belief that search engines are the core part of the online user experience? Based on individual case studies from our clients, we think it’s pretty accurate, and their influence is increasing rapidly. In our recent annual review for a major national franchise client we discovered that the total search [...]

Recently Catherine Juon, the co-founder of Pure Visibility, asked me to create the “Venture Capitalist” description of search engine marketing that she could describe in three minutes. She thought that this would be a challenge, but honestly I think it’s a snap, because at the end of the day, Search Engine Marketing has much more [...]

I was recently in a meeting with the franchise advisory committee of a major child care company that was discussing how to reallocate funds for the second half of 2007. In an unsolicited straw poll nine of the ten participants, whose entire marketing experience up to that point had been with print media, suggested [...]