The 2010 Winter Olympics are underway and my own home television glows each night with these fantastic displays of human strength and achievement. Tonight, I find my mind unable to avoid a cross over of thoughts between the day to day (specifically, my job as a relationship manager for an internet marketing company) and [...]
Category Archives: Search Engine Marketing
Keyword Research = Market Research!
February 10, 2010 – 3:01 pm
With the right tools and know-how, there’s a strong case to be made for using keyword research to kick-off your quest for new market niches and opportunities for new products or services.
Should you market your product with SEO or Social Media?
January 25, 2010 – 8:00 am
Search engine marketing is generally better when using a combination of strategies, but marketing budgets are not infinite. How should your company choose between Social Media and Search Engine Optimization strategies? One major consideration that can influence your choice between SEO and Social Media that is not often discussed is the impact of product maturity.
Products [...]
Pure Visibility’s Favorite Web Analytics Resources
May 13, 2009 – 12:02 pm
We occasionally get asked for recommendations on books, blogs, and other resources for those who are new to web metrics and measurement. So, here is a round-up of Pure Visibility’s top five web analytics resources:
Best book for Web Analytics: Web Analytics: An Hour a Day by Avinash Kaushik.If you’ve dabbled at all in SEO, [...]
Search Engine Optimization (SEO) Recommended Reading
May 4, 2009 – 8:00 am
At a recent talk I gave to the Lake Superior Ad Club, I was asked to recommend some good books on SEO. The first book that came to mind is O’Reilly’s Website Optimization, which is very recently published and has a great section on search engine optimization. We contributed chapters on paid search, and are [...]
Pure Visibility’s Linda Girard to present at Internet User Experience
February 27, 2009 – 10:05 am
You going to this year’s Internet User Experience (IUE)? This will be the fifth annual edition of a several day conference here in Southeastern Michigan, March 30-April 3. The schedule provides 3 days of more intensive workshops and tutorials (March 30, 31, and April 3) surrounding 2 days of conference fun (April 1-2).
No foolin’, the [...]
We’re Hiring – Internet Search Analyst
February 20, 2009 – 2:20 pm
We’re hiring!
We are looking for an enthusiastic Internet search analyst to join our team. The ideal candidate will have experience developing, launching, managing, and optimizing paid search and organic visibility campaigns for clients across multiple search engines. Google AdWords management experience and Google Advertising Professional certification are important qualifications.
Details on the open position can be [...]
Who owns your web marketing data? You do, so protect it!
December 3, 2008 – 7:15 pm
Most large companies have at least some online data with an outside vendor or agency. Since even good agency relationships aren’t permanent, there will be a point where the data managed by that agency needs to come back home or migrate to another agency.
Yet many companies don’t have the simplest legal or procedural checks in [...]
My Favorite Internet Marketing Blogs
October 15, 2008 – 2:35 pm
If you want a great combination of nuts-and-bolts advice, strategy, and perspectives on the industry, you can’t miss the following websites. Add them to your reader!
Search Engine Guide
Search Engine Watch
Forrester Research for Interactive Marketing Professionals
The Web Strategist
John Battell’s Blog
Seo Book
Occam’s Razor by Avinash Kaushik
Use Causation to Convert Leads
September 23, 2008 – 1:07 pm
Have time to read a blog post? What if I told you in just a few short minutes you could walk away with increased knowledge of persuasive design techniques?
B.J. Fogg, a well-known researcher in the land of web design and info architecture, who’s been influential in discussions of web credibility, is also the [...]
