Keyphrase cost inflation has happened faster than we expected, but we still think that small companies should invest heavily in Paid Search relative to other traditional media forms.
The reason for this is that Adwords subverts the typical advertising paradigm. In most advertising spaces, companies get to a size where advertising is as much an exercise [...]
Category Archives: Quality Score
Why AdWords Makes Advertising Possible For Small Companies
February 13, 2007 – 4:26 pm
AdWords Quality Score
October 27, 2006 – 11:05 am
Along with max cost per click, Google AdWords employs a “quality score” to determine where ads will rank for certain keyphrases. The quality score factors in click-through rates, ad quality, and landing page quality with respect to the keyphrases being bid on. This system has serious flaws. It is common for ads that have little [...]
