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Archive for the ‘Pure Visibility’ Category

High Five You Rock #h5yr !

It’s good practice to appreciate your successes and learn from mistakes. Reviewing lessons learned and acknowledging co-workers is encouraged by such process gurus as the Project Management Institute. We were taken by a recent discovery: how Umbraco CMS is creating and embracing an asynchronous non-geolocated team of open source developers through shared “high fives” over Twitter.

Our History – You Rock Awards

PV You Rock Awards

You Rock Awards at Pure Visibility

We are a driven bunch, much more prone to notice and stew about the 5-10% that went wrong instead of the 90-95% that went right about a project. We started a practice to give each other public compliments and called them “pineapples” (for reasons you can read about on the Pure Visibility History page). Sometimes we even presented actual tasty pineapples to each other.

Can't touch this

Toy porcupine, shared by eperales on Flickr

Over time, we decided to expand our practice to include “porcupines”, the inverse of a pineapple, something that was a learning event. We elected to share these to prevent teammates from going down a known dead-end path.

We like nuance rather than black and white, so we elaborated the taxonomy to include “pork-apples” (half porcupine, half pineapples) and “pine-u-pines” (half pineapple, half porcupine).

Or the more complicated and multi-faceted “yay-boo-yay,” a good thing with a bad surprise inside that has an OK resolution, or “boo-yay-boo”, a bad thing that seems to resolve but then reveals another problem underneath. These silly names got us talking about these things, and sharing solutions.

We have experimented a little with Twitter-like chat and messaging systems, where we can make these kinds of announcements to include remote team members in the celebrations and the lessons, but usage of these has faded after a short while. Institutionalizing this practice (everyone had to share a pineapple and a porcupine each week…) kind of deadened it and we got out of the habit.

Umbraco’s Approach

So, we were heartened to see this practice echoed and expanded immensely to Twitter (something many of our team members already use) by Umbraco CMS, an open source Content Management System. We haven’t actually seen an Umbraco CMS deployment, so we cannot comment on their product, but their process is fun and lighthearted.

They’re using Twitter, and the hashtag #h5yr (high five, you rock) to call out colleagues for successes. They’re also using Twitter and the hashtag #h5is (high five, I suck) to share lessons learned. What’s interesting is that instead of by reciting your errors by rote and educating the team about how to avoid your misdeed, there’s something light and positive about announcing that you rock for finding your own error.

Maybe it’s snarky  and self-deprecating when used by some, but I’m taking it at face value. I believe there is a victory in finding and correcting mistakes. I’ve always been an advocate of “making mistakes faster” – sharing work early and producing work iteratively to ensure that mistakes in understanding are corrected way before the end of the production process.

Anyway, see for yourself to interpret how it is being used by the Umbraco community by reading some recent posts on these sites:

What I like is that it is shared, public, using a system that exists and is already in use, and lighthearted.

Hat tip to the Chief Happiness Officer blog.

Linda Girard to give keynote at EMU’s Search Marketing Workshop

EMU Search Marketing WorkshopPure Visibility’s Visionary and Co-founder, Linda Girard will be giving the morning keynote at Eastern Michigan University’s inaugural Search Marketing Workshop. The workshop is designed to connect the Southeast Michigan business community with the area’s top search marketing professionals. Linda will be giving an exciting and informative talk on the current and future states of search marketing.

Dr. Bud Gibson, professor at EMU and founder of the workshop, developed one of the nation’s only search marketing programs in 2008. His collaboration with Google Ann Arbor has led to the current lineup of three undergraduate and one masters level course at EMU.

Bud has put together an amazing lineup of speakers including Michael Lorenc of Google Canada, Tyler Steben of XanEdu Publishing, David Murry of re:group, Marisa Smith of The Whole Brain Group, and Chad Wiebesick of PWB Marketing Communications.

Registration is only $25 and includes breakfast, admission to all talks, lunch, and networking sessions. It will be held at Eagle Crest Conference Center on November 11th, 2011. We look forward to seeing you there!

PPC Pirates at Pure Visibility

Pirates have taken over at PV! See below…

Subject: Avast! Pretty Kitty Time In Your August Burndown

PPC Pirate, Paid Search Pirate, Pure Visibility Pirate

Eric,

Yarrrrrgh!
I’m relaying this for Gayathri,
who I just made walk the PPC plank,
into the shark-infested Sea of Invalid Clicks.
She was a scurvy sea dog,
whose soul now wonders erratically in the Land of Lost Impression Share.
Her ghost is forever known as the Vixen of Vengeance,
and haunts those who do not participate on the PrettyKitty account.

To save you from her ghost,
and because I’m over allocated right now,
and because you have some extra time for this month,
five hours of time for PrettyKitty was transferred to your lane for this month.

According to my treasure map,
this account is paid for with golden doubloons!

You will probably not use all of these hours,
and that is not a problem.
But if anything comes up this month that involves PrettyKitty,
you’ll have the time for it.

Stay safe,
and always remember,
dead men tell no tales.

Swab the poop-deck!,

Brent  Bowles
Optimizer Prime / Pirate Search Analyst
Pure Visibility, Inc.

‘Brent In Space’ Gallery

Last week marked my two year anniversary of being the resident Analyst/Astronaut-in-training at Pure Visibility.

Its been a great couple years taking on the world of internet marketing, and to celebrate the occasion, I requested that everyone create a portrait of me commandeering a spaceship. The results were awesome! They will all be framed and displayed in the hallways of the Pure Visibility office, so next time you find yourself in downtown Ann Arbor, be sure to stop by and check out the “Brent In Space” gallery.

For those who don’t think they’ll make it to Ann Arbor any time soon, I’ll post the pictures here. Enjoy.

Spaceman Brent takes several steps for mankind

Spaceman Brent fights off nemesis OneUpWeb for lunar social media dominance

Spaceman Brent blasts off! (to a dimension where Reddit is never down)

Going to the moon, brb

Spaceman Brent and the planets that look like words

Spaceman Brent in search of a pineapply planet

Spaceman Brent’s Collage of Awesome

Spaceman Brent burnin’ out his fuse up here alone

Disregard safety, get the gold medal for the Rocket-Rodeo event in the Space Olympics

Intergalactic Sex Symbol

Spaceman Brent bring brand advertising to a distant space rock!

*Pro-tip: My profile is one of only 234 LinkedIn results that appear when searching for “analyst AND astronaut”.  Its true, try it.

Pure Visibility Recognized In US Chamber Of Commerce Awards Program

Pure Visibility’s Catalyst & Co-Founder Catherine Juon is excited to be one of 2011’s Free Enterprise Honorees. The honor comes as part of the U.S. Chamber’s DREAM BIG Small Business of the Year Awards program.

This awards program recognizes small business owners and their hard work and achievements in creating jobs that are needed within the U.S. The 2011 class of Free Enterprise Honorees are applauded for their strong business practices and contributions to the economy. Pure Visibility, Inc. was celebrated by the selection committee for their accomplishments throughout the year and business success story.

Honorees with gather in Washington D.C. for America’s Small Business Summit in May 2011 to advocate for small businesses.

Food Gatherers Volunteer Offsite

Pure Visibility makes a point to give back to the local community. Beyond giving money to worthy causes, we have a team volunteer offsite each quarter to donate our time to help others. Yesterday, we visited one of our favorite non-profits, Food Gatherers.

As the name implies, Food Gatherers coordinates with other hunger relief providers, distributes healthy food, develops new food resources, and educates the public about hunger. They have great group volunteer opportunities, and our team was happy to be back at their warehouse for the second time in the last year. We spent several hours sorting nine thousand pounds (yikes!) of oranges to be distributed to people in need across Washtenaw County.

Orange You Glad To Work At PV?

We had an awesome time, and appreciate the opportunity to get our hands dirty (or sticky, in this case!) and give back. It’s great to work for a company that has such a strong sense of community, and supports their team in volunteering!

Pure Visibility Wins 2010 FastTrack Award

Pure Visibility received a FastTrack award at AnnArbor.com’s Deals of the Year celebration Friday night.   We were one of 10 companies in the Ann Arbor region to demonstrate consistent growth since 2006.

FastTrack awards are presented to companies with consistent records of growth. To qualify, Pure Visibility reported 2009 revenues greater than 2008 revenues and average growth of 20 percent in 2006, 2007 and 2008.

See Us in Action… And Learn From Our Expertise

We’re sharing our expertise!  Don’t miss your chance to hear from Pure Visibility’s expert team what you need to know NOW about Internet marketing.

On November 9, Linda Girard and Jeremy Lopatin will talk “Search, Social and Mobile Trends – 2011” at Ann Arbor SPARK’s Marketing Roundtable.  Learn what Google, LinkedIn, Twitter and mobile apps mean to your business in 2011.  Don’t forget to register in advance!

On November 15, Catherine Juon will present “Search Engine Optimization” at the National Multi Housing Council’s Technology Conference. She’ll cover management and operational challenges related to successful implementation of a strategy to secure leads that convert to leases.

On November 17, Catherine will present “Sales & Marketing 3.0,” to attendees of the Michigan Emerging conference.  Catherine, and the team at Pure Visibility, is passionate about creating abundance in Michigan – her talk is aimed at helping Michigan companies achieve greater sales and success through Internet marketing.  Don’t miss it!

Exciting Events on the Horizon for Pure Visibility!

Pure Visibility’s Linda Girard will be speaking at the Marketing Roundtable – Search, Social & Mobile Trends in 2011, hosted by our friends at Ann Arbor SPARK.  Join us on November 9, beginning at 5 p.m.  Registration is free!

On November 15, Co-Founder & Catalyst Catherine Juon will speak at the NMHC Property Operations and Technology Conference in Dallas, Texas.  Her panel presentation will focus on the balance between SEO & SEM and how it relates to securing leads and leases.

The Michigan Emerging Conference will host Catherine on November 17, where she will present during the Sales & Marketing Track Session. Michigan Emerging, bringing together resources to highlight and facilitate change in Michigan, takes place at the Ford Conference & Event Center in Dearborn.  Registration is $40 for an all-day pass to learn more about Michigan’s exciting future!

Yarnbombing the Office

Knitted phone cozy

Knitted phone cozy - back

It’s important to bring fun and yourself into the workplace. I’m a knitter, and so for me, this week, my fun was to Yarnbomb the Co-Founders’ office.

When folks are on the phone all day, why shouldn’t the phone bring a smile to their faces? And what is more smile-inducing than a tacky knitted phone cosy with daisies?

Isn’t it time someone’s computer monitor stand sported a vining daisy i-cord?

Knitted vine climbs the monitor stand

Knitted daisy i-cord climbs the monitor stand

Want more information on and photos of knitted graffiti aka yarnbombing aka guerilla knitting?

What ideas do you have for generating a smile or two at the office today?

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