Yahoo! Search Marketing (YSM) no longer has a $0.10 minimum bid according to the Yahoo! Search Marketing Blog. Minimum bids for keywords are based on quality and keyword value. Quality means they reward ads that get clicked on more relative to competitors with lower minimum bids. My experience with AdWords has been [...]
Category Archives: PPC
How to Get a Big Pile of Cash
April 4, 2008 – 8:28 am
Are you one of these go out and do it yourself types? Do you like challenges? Do you own a company that has a nice looking, goal-oriented website that serves a large geographic area and has competitively priced products or services? Are you able to edit that website? Do you like [...]
PPC A/B testing: How long do you wait?
April 15, 2007 – 12:32 pm
Pay Per Click generates measurable sales data remarkably quickly, but sometimes we still have to wait a while for any given ad group and set of ads to generate enough traffic to create a reasonable statistical result.
How long exactly? Well, the most effective measure that we have used is based on the venerable confidence interval [...]
Day Parting and PPC Part II: Its Use and Value
March 28, 2007 – 5:24 pm
Day Parting is a growing part of the PPC field, with many systems and tools trying to take advantage of different traffic cycles for particular products and services. There are a lot of misconceptions about what day parting is and how it can be used, but we do believe that it is useful if [...]
Dayparting and PPC: Are you using it right?
March 1, 2007 – 8:57 pm
When Google Adwords and other Pay Per Click services started to offer time-dependent ad distribution, they called it “Dayparting” as a way to quickly conceptualize the feature. Since then, Day Parting has become a marketing buzzword for many search engine marketing companies.
The problem is that, like many marketing buzz words, it is widely used and [...]
AdWords, Amazon, Google Base, and the Long Tail
February 24, 2007 – 1:01 pm
Accurate delivery of long tail items through a integrated search tool is the next step in online search engines. Google is WAY behind. Google Base is supposed to deal with that, but I get the sense that Google Base is Google’s bastard stepchild. The frustration of contributors to the Google Base’s user forum has gotten [...]
Why AdWords Makes Advertising Possible For Small Companies
February 13, 2007 – 4:26 pm
Keyphrase cost inflation has happened faster than we expected, but we still think that small companies should invest heavily in Paid Search relative to other traditional media forms.
The reason for this is that Adwords subverts the typical advertising paradigm. In most advertising spaces, companies get to a size where advertising is as much an exercise [...]
Google AdWords Bug Creates “Invisible Links”
February 7, 2007 – 3:47 pm
It looks like Google had a bug that allowed invisible titles to be created for ads. We saw this on Monday and Tuesday of this week; it’s been fixed now. But the bug created an interesting set of conversations around here.
People here at Pure Visibility were of two minds about it:
1) This is great! You [...]
Television versus Search comparison. Guess who wins
February 7, 2007 – 2:46 pm
Lostremote.com recently had a chance to compare traffic from a breaking Television Report about the Boston Aqua Teen Hunger Force story. Traffic to their site doubled in the day after the report broke from visitors searching for “lost remote” or entering the name directly. However, it tripled the day after that from people who were [...]
Andy Beal’s “Add $1 Million in Revenue to your Interactive Marketing Agency in 2007″
January 31, 2007 – 11:34 am
This is a nice article that fits in nicely with our own perspective on how to get the word out about interactive marketing. Maybe putting actual dollar amounts next to each suggestion is cheesy, but it shows how much he values the activities. We didn’t agree with everything (suggestion 5 in particular raised some howls [...]
