With the right tools and know-how, there’s a strong case to be made for using keyword research to kick-off your quest for new market niches and opportunities for new products or services.
Category Archives: Keywords
Google Insights For Search… For AdWords
September 11, 2009 – 4:08 pm
If you haven’t already checked out Google Insights For Search, you really should. Like Google Trends, this awesome tool allows you to figure out how a search query’s popularity has trended over time and compare the trends between these search queries.
But Insights For Search takes this functionality a step further, allowing you to find top [...]
The Subjective Web: Online Opinion Mining
August 15, 2008 – 3:35 pm
At the end of July, Microsoft Research held its 2008 Faculty Summit to survey the state of computing R & D, which this year included a social media summit. A major topic of conversation included the transition of the internet from a network of documents to a network of people.
As participant (host) and Microsoft Scientist [...]
Buggy Keyword Tools
May 16, 2007 – 3:43 pm
Today’s SEO researcher enjoys the choice between numerous keyword generation tools, each of which offers their own relative strengths and weaknesses.
Take, for example, both Yahoo’s Overture Keyword Selector Tool and the Keyword Discovery Tool. I use these two interchangeably, often because what I expect to be fairly common search terms bring up no data [...]
Google’s Adwords Keyphrase Matching Bug: The deadly hyphen
February 13, 2007 – 4:12 pm
This is an interesting adwords problem that has an impact for keyphrase matching for industries where terms are often hyphenated, something often found in the product titles of many industrial goods.
Here are three ways to spell the company name Allen Bradley:
Allen Bradley
AllenBradley
Allen-Bradley
We are the KeyWord matching algorithm in our copy.
What we’ve found is that if [...]
