Category Archives: Keywords

Buggy Keyword Tools

Today’s SEO researcher enjoys the choice between numerous keyword generation tools, each of which offers their own relative strengths and weaknesses.
Take, for example, both Yahoo’s Overture Keyword Selector Tool and the Keyword Discovery Tool. I use these two interchangeably, often because what I expect to be fairly common search terms bring up no data [...]

Google’s Adwords Keyphrase Matching Bug: The deadly hyphen

This is an interesting adwords problem that has an impact for keyphrase matching for industries where terms are often hyphenated, something often found in the product titles of many industrial goods.
Here are three ways to spell the company name Allen Bradley:
Allen Bradley
AllenBradley
Allen-Bradley
We are the KeyWord matching algorithm in our copy.
What we’ve found is that if [...]

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