Thanks to Jon Battelle for getting me thinking about this again. Jon argues that Google has “no reason” to buy a Yellow Pages company. Actually there is a very good reason for Google to purchase a Yellow Page company: visitors coming through Internet Yellow Pages (IYP) sources have different behavioral characteristics and expectations than visitors [...]
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Category Archives: Internet Yellow Pages
Internet Yellow Pages vs. Google AdWords: Getting the most from whole Sales Cycle
January 14, 2008 – 4:39 pm
