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Internet Yellow Pages vs. Google AdWords: Getting the most from whole Sales Cycle

Posted by Daniel O'Neil at 04:39 pm | Filed in AdWords, Internet Yellow Pages

Jan

14

Thanks to Jon Battelle for getting me thinking about this again. Jon argues that Google has “no reason” to buy a Yellow Pages company. Actually there is a very good reason for Google to purchase a Yellow Page company: visitors coming through Internet Yellow Pages (IYP) sources have different behavioral characteristics and expectations than visitors from AdWords visitors. Read More

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