Last month I attended Search Engine Strategies (SES) in Chicago and a recurring theme throughout the week was universal search/blended search and how to leverage it for your online marketing campaigns. In particular I attended 3 panel discussions on online video and in each session universal search was a hot topic. The big takeaway I [...]
Category Archives: Google Relevancy Ranking
Keeping up with Google’s new Ranking Algorithm
October 8, 2008 – 3:13 pm
Aaron Shear wrote an excellent blog post on the expected changes to Google’s ranking algorithm. If I were to paraphrase the story, the essential take-home message is this:
The prevalence of Google Analytics allows them to measure value of a site based on actual user behavior, instead of second degree measures such as linking or traffic. [...]
Secret Google Ranking Document Posted Online
August 26, 2008 – 7:42 pm
Most of my blog posts don’t get many hits. It’s not that surprising; I don’t really spend much time being thorough with the information I write about because I don’t have as much time as I’d like to write a post. I do try to be original, so I’m not repeating the same [...]
Easy Social Media Metrics
June 17, 2008 – 11:26 am
One of the biggest obstacles to Social Media being perceived as a legitimate marketing activity is its measurability, especially for companies with an annual revenue of $1 million or less. Paid Search and SEO have fairly specific metrics of effectiveness that can be easily related to the bottom line. Social Media, on the other hand, [...]
Search Engine Spiders and Algorithms
May 30, 2008 – 11:05 am
I’ve been doing a search engine optimization for a few years, and I don’t really think there’s much difference between the major search engines. There might be some little differences, most noticeably:
MSN still displays very spammy pages every once in a while.
Google updates some pages faster and makes an effort to find breaking news/content.
Google [...]
Google is Updating PageRank Numbers in the Toolbar
April 30, 2008 – 9:25 pm
Wheeeee. Google updates PR numbers in the toolbar every few months, and another update is happening. The numbers on the toolbar don’t represent anything that Google uses for rankings in its algorithm, except in an abstract way. The hip thing to do if you’re an SEOer is just to ignore it. [...]
More Woes for the Competition: Google is Crawling Web Forms
April 17, 2008 – 7:58 pm
It’s been a while since anyone talked about the size of Google’s index compared to its competitors. My guess would be that it dwarfs Yahoo! when it comes to meat and potatoes pages – non-duplicates, non-100%-template, non-ad-spam – but I don’t know where Google is at for certain. This is definitely one [...]
Observations about keyword rich anchor text and Google rankings
February 13, 2008 – 3:26 pm
Back links are of serious importance for getting good Google rankings. They establish site authority and boost your site’s perceived importance to particular search engine queries. I’ve seen sites that weren’t at all targeting competitive keyphrases in their page copy, but were able to rank for them by virtue of keyword rich text [...]
Search engines improving rankings for general queries
February 10, 2008 – 3:03 pm
One difference between natural search engine listings and paid search listings is the use of IP addresses for locating users to determine what paid listings might show. To understand what I mean here are Google search results for the term “orthodontists.” Click on the thumbnail to get a larger image:
I live in [...]
AdWords, Amazon, Google Base, and the Long Tail
February 24, 2007 – 1:01 pm
Accurate delivery of long tail items through a integrated search tool is the next step in online search engines. Google is WAY behind. Google Base is supposed to deal with that, but I get the sense that Google Base is Google’s bastard stepchild. The frustration of contributors to the Google Base’s user forum has gotten [...]
