There are some SEO problems we see all the time. Websites that display text in images instead of html, using language that doesn’t match the way people talk about what the site’s about, vague words used for headings and link text. These are missed opportunities to tell search engine crawlers what a site [...]
Category Archives: Design
Tell Your Potential Customers Why You’re the Right Choice
March 26, 2008 – 6:55 pm
Why does your business exist? Why should your potential customers choose you over anyone else? What differentiates you from the competition? The people coming to your site may not even know who you are. You’ve got to get this all across to the user immediately, before he or she decides to pass your site by.
After [...]
Is your text readable?
March 4, 2008 – 10:55 am
According to the National Adult Literacy Study, the average adult in the United States reads at a 7th grade level. This study, if it is to be believed, indicates that that when texts are beyond the reading ability of the reader, they give up.
Are we writing text for our websites that is too complicated for [...]
Influencing Users with the Campaign Contribution Form
February 22, 2008 – 3:11 pm
Radio buttons, by their very nature, have only one option selected at a time. For the sake of consistency, it is important to have a default option when presenting the user with radio buttons. The current four candidates for U.S. president all have contribution pages on their websites that let users choose a contribution amount [...]
The Barack Obama site, one of the most beautiful I’ve ever seen!
January 8, 2008 – 12:09 pm
Today was looking like a good day. I had a few fun projects on my docket and the weather in Michigan was breaking records for January, 61 degrees! But my day was going to get even better very soon.
Arriving at the downtown Ann Arbor offices of Pure Visibility, a little sleepy eyed and still nursing [...]
