Research on meme tracking online, published recently as part of the ACM Knowledge Discovery conference, may interest any marketers who think about using the web to spread a message. Online press and social media outlets provide a technological base for mass diffusion of memes, but setting out to spread one’s message is no easy task, [...]
Category Archives: Branding
The Subjective Web: Online Opinion Mining
August 15, 2008 – 3:35 pm
At the end of July, Microsoft Research held its 2008 Faculty Summit to survey the state of computing R & D, which this year included a social media summit. A major topic of conversation included the transition of the internet from a network of documents to a network of people.
As participant (host) and Microsoft Scientist [...]
Will Paid Search Boost John McCain’s Brand?
August 13, 2008 – 5:42 pm
It’s strange that we’ve started discussing branding, because there’s been a sudden boost in arguments that search results have a brand impact. This article from Search Engine Watch, for example implies that the paid search advertising executed by John McCain, who is currently spending enough to get four times as many paid search impressions as [...]
Do Search Engines Help with Branding, or Just Awareness?
August 7, 2008 – 4:52 pm
Stacy Williams wrote a very nice blog post about search engines and their influence on branding in a recent post that I wanted to share. I agree with almost everything the post says; I just think she’s using the word “brand” in a way that might not resonate with people who are actively involved in [...]
Tell Your Potential Customers Why You’re the Right Choice
March 26, 2008 – 6:55 pm
Why does your business exist? Why should your potential customers choose you over anyone else? What differentiates you from the competition? The people coming to your site may not even know who you are. You’ve got to get this all across to the user immediately, before he or she decides to pass your site by.
After [...]
The Barack Obama site, one of the most beautiful I’ve ever seen!
January 8, 2008 – 12:09 pm
Today was looking like a good day. I had a few fun projects on my docket and the weather in Michigan was breaking records for January, 61 degrees! But my day was going to get even better very soon.
Arriving at the downtown Ann Arbor offices of Pure Visibility, a little sleepy eyed and still nursing [...]
Can you use AdWords to Brand Your Product?
April 3, 2007 – 5:35 pm
Google recently released a video about the value of Branding (you can see it Here) that was very telling. It was, essentially, an education about how different companies perceive branding and its value, followed by compliments they paid Google about branding. The education portion was about 2/3rds of the video, which is not surprising because [...]
