Why does your business exist? Why should your potential customers choose you over anyone else? What differentiates you from the competition? The people coming to your site may not even know who you are. You’ve got to get this all across to the user immediately, before he or she decides to pass your site by.
After [...]
Category Archives: Branding
Tell Your Potential Customers Why You’re the Right Choice
March 26, 2008 – 6:55 pm
The Barack Obama site, one of the most beautiful I’ve ever seen!
January 8, 2008 – 12:09 pm
Today was looking like a good day. I had a few fun projects on my docket and the weather in Michigan was breaking records for January, 61 degrees! But my day was going to get even better very soon.
Arriving at the downtown Ann Arbor offices of Pure Visibility, a little sleepy eyed and still nursing [...]
Can you use AdWords to Brand Your Product?
April 3, 2007 – 5:35 pm
Google recently released a video about the value of Branding (you can see it Here) that was very telling. It was, essentially, an education about how different companies perceive branding and its value, followed by compliments they paid Google about branding. The education portion was about 2/3rds of the video, which is not surprising because [...]
