Category Archives: ASK

Commoditizing Relevance: Can Yahoo! create the next wave in Search?

Recently the New York Times published an article about Yahoo!’s attempt to bootstrap the next generation of search by opening their search platform to start-up partners. Yahoo!’s revenue gain from this approach, at least short-term, is probably not going to be significant. But it does suggest a potential threat to Google’s dominance. Why? Simply put, [...]

Ask.com launches AskEraser – what does it mean to searchers?

Ask.com, a second tier search engine, launches AskEraser that protects the privacy of the users searches on Ask.com. This new option located in the upper right hand corner of the search page, may very well make search engine marketing even more interesting. It erases your IP address, User ID, Session ID, and the [...]

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