We love the Google Analytics e-commerce system, in no small part because it is so “simple”: what you see is what you get, and it can basically be used to reflect your shopping cart system’s understanding of any given transaction.
The most essential double-check comes from the fact that any given sale is made up of [...]
Category Archives: Analytics
Use Google Analytics to validate your shopping cart checkout
February 18, 2010 – 9:30 am
Google Analytics Driver’s Ed Training Course
February 9, 2010 – 12:54 pm
Interested in learning the ins and outs of Google Analytics? Then our Google Analytics course is the place for you. This class translates Analytics to help you achieve your business goals.
Course Overview
Google Analytics is free to all advertisers and site owners, and has been re-designed for increased effectiveness. Installing Analytics code on your site is [...]
Ready to take Google Analytics for a spin?
January 12, 2010 – 11:26 pm
If you’re like most marketing managers we talk to, chances are you’re using Google Analytics and learning some good stuff! Chances are you’ve also got some nagging feeling that there’s more to learn if only you had time to fully explore Google Analytics and discover all the truly great stuff hidden inside.
However, given the world [...]
Pure Visibility Discusses Recent Accreditation in Crain’s Detroit Business
December 3, 2009 – 10:32 am
Pure Visibility was recently selected to join the Yahoo! Web Analytics Consultant Network. As part of the thorough application process we had to demonstrate our expertise in applying analytics data to online marketing campaigns. Andy Chapelle of Crain’s Detroit Business interviewed Linda Girard in Crain’s Detroit Business to find out what this means for [...]
Avinash Kaushik at the 2009 Google Analytics Authorized Consultants (GAAC) Summit
October 13, 2009 – 6:07 pm
Hi everyone,
Megan and I are in lovely Mountain View, California at the GAAC conference. We have been asked to restrict our blogging and tweeting unless the speaker specifically says we can share.
Tomorrow morning the keynote speaker is Avinash Kaushik, so keep your fingers crossed and stay tuned! I will post and tweet if allowed. Our [...]
Where Did Those Users Come From? Analytics Knows the Answer!
October 12, 2009 – 8:50 am
At Pure Visibility, we savor opportunities to do some detective work for our clients. Analytics offers us great opportunities to dig into what users are doing on websites.
One of our clients has a website geared toward generating leads (as opposed to, say, an e-commerce site). The majority of the leads from the site come from [...]
AdWords Conversions & Conversion Rates Detailed by Hour (A step-by-step guide to out-smarting Google)
October 7, 2009 – 10:37 pm
A constant source of frustration in the world of SEM is the seemingly conscious decision by Google to prevent the analyst from running reports detailing conversions and conversion rate by hour. From a campaign management perspective, it’s extremely valuable data for day parting.
Day Parting, for those who are unaware, is a technique allowing you to [...]
Analytics News – Check out Urchin 6.6
June 8, 2009 – 6:27 pm
Urchin 6.6, an upgrade of Google Analytics Urchin software goes public today. As certified Urchin resellers, Pure Visibility was happy to be part of a beta release of the software.
Here’s the short list on what you need to know: Urchin version 6.6 is a significant upgrade. Features include further AdWords integrations, past problems taken care [...]
Pure Visibility’s Favorite Web Analytics Resources
May 13, 2009 – 12:02 pm
We occasionally get asked for recommendations on books, blogs, and other resources for those who are new to web metrics and measurement. So, here is a round-up of Pure Visibility’s top five web analytics resources:
Best book for Web Analytics: Web Analytics: An Hour a Day by Avinash Kaushik.If you’ve dabbled at all in SEO, [...]
“Motion Charts are Hard”
April 15, 2009 – 11:33 am
Two months ago, Google Analytics Motion Charts were hot. Now, they’re not, at least if we trust the amount of traffic coming to this blog looking for information on the charts and the amount of new content being produced around this feature. Is this a natural consequence of time since the feature was released, or [...]
