I’ve read in places about display URLs affecting quality scores. However, the discussion always surrounded around how a display URL affects the clickthrough rate of an ad, which in turn, is used to calculate quality. The relationship was presented as an indirect one. Anyone interested in knowing the nitty-gritty of quality scores [...]
Category Archives: AdWords
Google AdWords Success Training Reviews
May 6, 2008 – 11:58 am
Pure Visibility is offering our Monthly Google AdWords Success Workshop 5/9/2008. This class provides an opportunity for individuals and businesses to get more from their pay-per-click advertising. Missed the May 9 training? Check out our schedule of classes and events - we’ll continue to offer this monthly on the second Friday.
Here are some reviews from [...]
Google Adwords and PPC Optimization Guide in Upcoming Book
May 2, 2008 – 10:09 am
Looking for help with your Google AdWords? Want a how-to guide to help you optimize your paid search return on investment? Look no further!
We are thrilled to announce the upcoming publication of O’Reilly Media’s Website Optimization: Speed, Search Engine and Conversion Rate Secrets. This book details search engine marketing best practices: showing readers how to [...]
How to Get a Big Pile of Cash
April 4, 2008 – 8:28 am
Are you one of these go out and do it yourself types? Do you like challenges? Do you own a company that has a nice looking, goal-oriented website that serves a large geographic area and has competitively priced products or services? Are you able to edit that website? Do you like [...]
AdWords Training Classes - Improve your PPC management and optimization skills!
March 27, 2008 – 3:03 pm
We’re thrilled to announce our monthly AdWords workshop, scheduled for the second Friday of each month. If you’re relatively new to AdWords or are interested in getting more from your online campaigns, you should register now for Google AdWords Success Workshop. The first training class open to the public will occur April 11, 2008.
Our [...]
Quality scores: padding Google’s bottom line, or protecting consumers?
March 27, 2008 – 8:07 am
We’ve seen some recent behavior in Google AdWords markets where a new ad campaign immediately gets a quality score rating that forces minimum bids into the $5 range. There was a time when you could launch a campaign and immediately count on a few inexpensive clicks to get you started, but that day appears to [...]
Improve your conversion rate - with one click!*
February 20, 2008 – 1:12 pm
*If you’re opted into Google’s content network, that is.
The Content Network is a pretty good product, but it’s challenging to understand and use. As a result, it’s a source of major waste for PPC beginners. Almost without exception its clickthrough rates and conversion rates are uniformly lower than the Search Network. For most advertisers, the [...]
Internet Yellow Pages vs. Google AdWords: Getting the most from whole Sales Cycle
January 14, 2008 – 4:39 pm
Thanks to Jon Battelle for getting me thinking about this again. Jon argues that Google has “no reason” to buy a Yellow Pages company. Actually there is a very good reason for Google to purchase a Yellow Page company: visitors coming through Internet Yellow Pages (IYP) sources have different behavioral characteristics and expectations than visitors [...]
Google’s Quality Score Rankings
December 20, 2007 – 3:50 pm
So you may have noticed that in some of your AdWord’s ad groups a column appeared called “Quality Score.” In the quality score column you will see that each of your keywords gets ranked either poor, ok, or great (also a minimum bid is named.) A “poor” quality score can result in lower ad placement, [...]
3 Tiers of Conversions
November 28, 2007 – 2:59 pm
Low Awareness- This customer never heard of the brand and has never been on the website. These customers typically have the lowest conversion rate on their first visit. These customers may come back later and then will convert higher. For companies looking for branding not ROI the “Low Awareness” shoppers are the best to target [...]
