When I’m managing an AdWords account, I can sometimes forget where these ads are going. A whole lot of AdWords isn’t visible from the user interface. It’s easy to look at cost per clicks, conversion rates, bids, and ad positions – without really doing a check on the actual substance behind it. Especially because I’m [...]
Category Archives: AdWords
AdWords Conversions & Conversion Rates Detailed by Hour (A step-by-step guide to out-smarting Google)
October 7, 2009 – 10:37 pm
A constant source of frustration in the world of SEM is the seemingly conscious decision by Google to prevent the analyst from running reports detailing conversions and conversion rate by hour. From a campaign management perspective, it’s extremely valuable data for day parting.
Day Parting, for those who are unaware, is a technique allowing you to [...]
New AdWords Feature: Content Network View-through Conversion Reporting
October 2, 2009 – 5:17 pm
On Wednesday, Google announced the launch of a new reporting feature in AdWords: view-through conversion reporting for display ads on the Google content network.
AdWords display ads show on Google’s partner websites (websites that participate in the Google AdSense program), alongside relevant content. Display ads can have more subtle effects on user behavior than traditional search [...]
Are you certifiable? Why professional qualifications matter
September 30, 2009 – 5:02 pm
At small companies and even large ones, people perform tasks outside of their areas of training. This is a natural occurrence, happening when folks cover each others tasks during a vacation, because of a promotion, during special short-term projects, and for many other reasons. A lack of formal training is almost a condition of participating [...]
Google Insights For Search… For AdWords
September 11, 2009 – 4:08 pm
If you haven’t already checked out Google Insights For Search, you really should. Like Google Trends, this awesome tool allows you to figure out how a search query’s popularity has trended over time and compare the trends between these search queries.
But Insights For Search takes this functionality a step further, allowing you to find top [...]
AdWords Management Tips – International Targeting
June 30, 2009 – 5:04 pm
Google AdWords offers targeting by country and language. If you have a US-based company, you might want to start new campaigns that target countries outside the US because:
1. It expands your traffic reach (duh).
2. It truly is possible, even easy, to find keywords that cost around $0.10/click for top positions (especially foreign terms).
3. Lots of [...]
Click Fraud is NOT Obama’s Fault!
May 14, 2009 – 8:52 am
Click fraud is the bane of my existence. And NOT because it’s actually a problem. The PROBLEM is that every time a fear-mongering article comes out about click-fraud, I no longer get to talk about how we can help businesses grow. Instead, I get to spend my time talking people down out of trees. To [...]
Traffic is Way Up! (From the developing world….)
May 11, 2009 – 10:50 am
A recent New York Times article on web growth in developing countries discusses a situation we see all too often here at Pure Visibility: an increase in web use of U.S. based technologies and products from developing countries, without an equal increase in revenue for the hosting companies.
[...]
AdWords Management : How ROI, Costs, and Services Measure Up for Your Business
April 28, 2009 – 4:15 pm
Briefly, What is Google AdWords
Google AdWords is a marketing program that gives advertisers the ability to place ads next to search engine results, and next to content relevant to your products and services on sites partnered with Google. AdWords offers other advertising opportunities, but primarily this is the focus of the program.
The actual setup of [...]
A Change is Gonna Come
April 24, 2009 – 12:17 pm
New AdWords Interface
I consider myself to be all about change (even before Barack Obama) and feel like if I don’t shake things up in my life every few months then things will get boring. So, you would think when I found out about the new AdWords interface that I would be one of the first [...]
