Google AdWords offers targeting by country and language. If you have a US-based company, you might want to start new campaigns that target countries outside the US because:
1. It expands your traffic reach (duh).
2. It truly is possible, even easy, to find keywords that cost around $0.10/click for top positions (especially foreign terms).
3. Lots of [...]
Category Archives: AdWords
AdWords Management Tips - International Targeting
June 30, 2009 – 5:04 pm
Click Fraud is NOT Obama’s Fault!
May 14, 2009 – 8:52 am
Click fraud is the bane of my existence. And NOT because it’s actually a problem. The PROBLEM is that every time a fear-mongering article comes out about click-fraud, I no longer get to talk about how we can help businesses grow. Instead, I get to spend my time talking people down out of trees. To [...]
Traffic is Way Up! (From the developing world….)
May 11, 2009 – 10:50 am
A recent New York Times article on web growth in developing countries discusses a situation we see all too often here at Pure Visibility: an increase in web use of U.S. based technologies and products from developing countries, without an equal increase in revenue for the hosting companies.
[...]
AdWords Management : How ROI, Costs, and Services Measure Up for Your Business
April 28, 2009 – 4:15 pm
Briefly, What is Google AdWords
Google AdWords is a marketing program that gives advertisers the ability to place ads next to search engine results, and next to content relevant to your products and services on sites partnered with Google. AdWords offers other advertising opportunities, but primarily this is the focus of the program.
The actual setup of [...]
A Change is Gonna Come
April 24, 2009 – 12:17 pm
New AdWords Interface
I consider myself to be all about change (even before Barack Obama) and feel like if I don’t shake things up in my life every few months then things will get boring. So, you would think when I found out about the new AdWords interface that I would be one of the first [...]
Announcements from Google, Plus AdWords Editor Woes
March 30, 2009 – 11:04 am
There have been lots of announcements coming from Google lately, as usual. Incidentally, you can get a ton of good news about Google and Google AdWords, by simply setting up an alert for “google” and “adwords.” I usually start out my day browsing the latest news about them and Yahoo!, as well as cruising the [...]
AdWords. Good for the Internet! Good for you!
February 16, 2009 – 11:45 am
I mentioned Google’s virtual world, Lively, in a post about advertising in games last Fall. This weekend the New York Times ran a piece about Lively, Dodgeball and other recently axed Google developments and acquisitions. [link] Some internet marketing products number among the programs that have recently been cut, Google Radio and Newspaper Ads.
Sure, focus [...]
Mobile Internet and the Future
November 14, 2008 – 4:17 pm
At Tuesday’s marketing roundtable at Spark Central in Ann Arbor the panel had a very interesting discussion about the future of mobile marketing. They talked a lot about geo-targeted ads that are sent to a potential customer’s cell phone who has opted in to receive such message.
mobile-computer
This got me wondering how paid search will work [...]
Pay Per Oil Change
September 2, 2008 – 10:36 am
Let’s pretend Google provided Car Service. Say you needed an oil change for your car, so you head over to GoogleMart’s automotive department. You walk in and check out their prices, and the board says:
Standard Oil Change
Minimum Price $20
“What the heck does that mean?” You ask the kid across the counter. He tells you that [...]
Website Optimization: Speed, Search Engine & Conversion Rate Secrets
July 17, 2008 – 9:30 am
At long last we are thrilled to announce the release of O’Reilly Media’s Website Optimization: Speed, Search Engine and Conversion Rate Secrets. This book details search engine marketing best practices: showing readers how to optimize their conversion rates and performance tune their websites to boost the return on any Web site investment.
This is the second [...]
