AdWords Ad Status: Under Review and DKI
Apr
7
I’ve recently been having problems with ad status in AdWords. Typically when you put in a new ad, it goes into “Pending review” status, then shortly after becomes approved. When an ad is pending review, it is displayed on Google, but it is not yet eligible to show up on search partners or the content network. For a regular campaign that is not opted into the Content Network, or is only in the Google Network, I don’t consider it a big deal when an ad is “pending review.” Usually ads move out of this status fairly quickly. But occasionally an ad goes into “under review” status (notice the difference here “under review,” not “pending review”). I’m not sure what triggers an ad to go into “under review,” but it is much worse than “pending review” and of course “approved.” When an ad is “under review” it is not eligible to show anywhere. And an ad can stay “under review” for quite awhile . . . maybe a week. The best way to avoid any of these intermediate ad statuses is to keep already approved ads running and then put in additional ads. Deleting or pausing the old ads after the new ads have gotten into “approved” status. Of course this isn’t always possible; you might not have any already existing ads, or you might notice that the old ads are no longer accurate and have to be deleted.
When I was editing my ads in the AdWords Editor, I deleted the old ones because they were for an older product. I wasn’t thinking that the new ads might go into review, and it was actually pretty important that they get approved quickly because they were advertising a new deal that was available only for a limited time. When I posted the ads and noticed they went “under review,” I tried a couple of things to get around it that didn’t work:
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