Are you one of these go out and do it yourself types? Do you like challenges? Do you own a company that has a nice looking, goal-oriented website that serves a large geographic area and has competitively priced products or services? Are you able to edit that website? Do you like [...]
Author Archives: steve loszewski
Yahoo! Open Search: Closed is the New Open
February 27, 2008 – 12:40 pm
The Yahoo! Search Blog announced a new “open approach to search,” that looks somewhat similar to the recommendations I gave Yahoo! for “improving” their company in January – except I called it making search more exclusive. It looks like me and Yahoo! might have different opinions about the meaning of “open.”
The blog doesn’t [...]
Observations about keyword rich anchor text and Google rankings
February 13, 2008 – 3:26 pm
Back links are of serious importance for getting good Google rankings. They establish site authority and boost your site’s perceived importance to particular search engine queries. I’ve seen sites that weren’t at all targeting competitive keyphrases in their page copy, but were able to rank for them by virtue of keyword rich text [...]
Search engines improving rankings for general queries
February 10, 2008 – 3:03 pm
One difference between natural search engine listings and paid search listings is the use of IP addresses for locating users to determine what paid listings might show. To understand what I mean here are Google search results for the term “orthodontists.” Click on the thumbnail to get a larger image:
I live in [...]
Brainstorming For Yahoo!
January 31, 2008 – 4:54 pm
The news around town is that Yahoo! is failing. With the growth of Google, the resources the company had once it went public, it’s not totally surprising – that growth had to come from somewhere. But even considering that, Yahoo!’s marketing efforts have been markedly poor from the start. They failed to differentiate [...]
Universal Search
June 1, 2007 – 12:44 pm
Google Universal Search is an effort by Google to drive more traffic to its other properties by including links to vertical search engine results that blend in with regular web page listings. If a vertical search result is considered more relevant, it can knock a regular web listing off of the first page. [...]
Google’s Supplemental Index
February 13, 2007 – 11:46 am
If you do a site:domain.com search for your domain, you might see pages that are labeled as “Supplemental Result.” This means these pages are in Google’s supplemental index. In general, this index is supplementary to Google’s main index because pages from the main index usually appear before pages from the supplementary index for [...]
Using Blogs for SEO
February 8, 2007 – 5:00 pm
You may be asking why people are using blogs for SEO? Part of the reason is blogs are easy to link to and new content is easy to generate. But there’s another reason . . .
If you do a general query in Google, the chances are you’ll see a host of “non-commercial” resources [...]
