It is getting more difficult to control ad display in Google AdWords because they’re giving the system more liberties. There are a few variations of this – I’m calling them “Ultra Broad Match” because it’s funny:
Automatic geo-targeting parsing of queries.
If a visitor searches a general term and Google pinpoints him/her to a location that is [...]
Author Archives: steve loszewski
Google AdWords’ New Match Type: Ultra Broad Match
March 10, 2010 – 10:35 am
Escape the AdWords Management Vacuum: Google Ad Preview Tool
October 28, 2009 – 12:00 pm
When I’m managing an AdWords account, I can sometimes forget where these ads are going. A whole lot of AdWords isn’t visible from the user interface. It’s easy to look at cost per clicks, conversion rates, bids, and ad positions – without really doing a check on the actual substance behind it. Especially because I’m [...]
AdWords Management Tips – International Targeting
June 30, 2009 – 5:04 pm
Google AdWords offers targeting by country and language. If you have a US-based company, you might want to start new campaigns that target countries outside the US because:
1. It expands your traffic reach (duh).
2. It truly is possible, even easy, to find keywords that cost around $0.10/click for top positions (especially foreign terms).
3. Lots of [...]
AdWords Management : How ROI, Costs, and Services Measure Up for Your Business
April 28, 2009 – 4:15 pm
Briefly, What is Google AdWords
Google AdWords is a marketing program that gives advertisers the ability to place ads next to search engine results, and next to content relevant to your products and services on sites partnered with Google. AdWords offers other advertising opportunities, but primarily this is the focus of the program.
The actual setup of [...]
Announcements from Google, Plus AdWords Editor Woes
March 30, 2009 – 11:04 am
There have been lots of announcements coming from Google lately, as usual. Incidentally, you can get a ton of good news about Google and Google AdWords, by simply setting up an alert for “google” and “adwords.” I usually start out my day browsing the latest news about them and Yahoo!, as well as cruising the [...]
Problems With Yahoo! Search Marketing
October 28, 2008 – 5:53 pm
I’ve been having so many problems with Yahoo! Search Marketing lately, that I thought it’s time to post some of these. YSM is generally a decent program to work with, but they need to start doing some things and stop doing others if they want a product that’s competitive with Google AdWords. Consider [...]
Pay Per Oil Change
September 2, 2008 – 10:36 am
Let’s pretend Google provided Car Service. Say you needed an oil change for your car, so you head over to GoogleMart’s automotive department. You walk in and check out their prices, and the board says:
Standard Oil Change
Minimum Price $20
“What the heck does that mean?” You ask the kid across the counter. He tells you that [...]
Secret Google Ranking Document Posted Online
August 26, 2008 – 7:42 pm
Most of my blog posts don’t get many hits. It’s not that surprising; I don’t really spend much time being thorough with the information I write about because I don’t have as much time as I’d like to write a post. I do try to be original, so I’m not repeating the same [...]
Yahoo!’s Outsourcing to Google
June 23, 2008 – 8:21 am
Yahoo! recently announced that they are going to display Google AdWords ads for some of their queries. If you read a lot about internet marketing, you’ll see that the popular angle towards explaining the extra revenue Yahoo! will generate from such a move is AdWords has greater relevance in ad distribution. I don’t [...]
Search Engine Spiders and Algorithms
May 30, 2008 – 11:05 am
I’ve been doing a search engine optimization for a few years, and I don’t really think there’s much difference between the major search engines. There might be some little differences, most noticeably:
MSN still displays very spammy pages every once in a while.
Google updates some pages faster and makes an effort to find breaking news/content.
Google [...]
