Yahoo! recently announced that they are going to display Google AdWords ads for some of their queries. If you read a lot about internet marketing, you’ll see that the popular angle towards explaining the extra revenue Yahoo! will generate from such a move is AdWords has greater relevance in ad distribution. I don’t [...]
Author Archives: steve loszewski
Search Engine Spiders and Algorithms
May 30, 2008 – 11:05 am
I’ve been doing a search engine optimization for a few years, and I don’t really think there’s much difference between the major search engines. There might be some little differences, most noticeably:
MSN still displays very spammy pages every once in a while.
Google updates some pages faster and makes an effort to find breaking news/content.
Google [...]
Making Advanced Edits in the AdWords Editor
May 19, 2008 – 8:15 pm
The Google AdWords editor makes edits based on search criteria and performance factors easy. When managing accounts, I use it fairly regularly to change display URLs, destination URLs, and bids. Occasionally I might also use cut and paste to rearrange elements of an account. Most of these changes are driven by the [...]
Display URLs Directly Affect Quality Scores in AdWords
May 16, 2008 – 7:55 am
I’ve read in places about display URLs affecting quality scores. However, the discussion always surrounded around how a display URL affects the clickthrough rate of an ad, which in turn, is used to calculate quality. The relationship was presented as an indirect one. Anyone interested in knowing the nitty-gritty of quality scores [...]
Google is Updating PageRank Numbers in the Toolbar
April 30, 2008 – 9:25 pm
Wheeeee. Google updates PR numbers in the toolbar every few months, and another update is happening. The numbers on the toolbar don’t represent anything that Google uses for rankings in its algorithm, except in an abstract way. The hip thing to do if you’re an SEOer is just to ignore it. [...]
Yahoo! Raises Minimum Bids
April 18, 2008 – 12:35 pm
Yahoo! Search Marketing (YSM) no longer has a $0.10 minimum bid according to the Yahoo! Search Marketing Blog. Minimum bids for keywords are based on quality and keyword value. Quality means they reward ads that get clicked on more relative to competitors with lower minimum bids. My experience with AdWords has been [...]
More Woes for the Competition: Google is Crawling Web Forms
April 17, 2008 – 7:58 pm
It’s been a while since anyone talked about the size of Google’s index compared to its competitors. My guess would be that it dwarfs Yahoo! when it comes to meat and potatoes pages - non-duplicates, non-100%-template, non-ad-spam - but I don’t know where Google is at for certain. This is definitely one [...]
Value Added : Paying Attention To Online Leads
April 15, 2008 – 6:41 pm
If you have a lead generation site, and you are actively engaged in search engine optimization and/or pay per click advertising, it’s a good idea to have a lead form. A lead form is simply an online form a visitor fills out if they want a quote, want to be contacted, or are interested [...]
How to Get a Big Pile of Cash
April 4, 2008 – 8:28 am
Are you one of these go out and do it yourself types? Do you like challenges? Do you own a company that has a nice looking, goal-oriented website that serves a large geographic area and has competitively priced products or services? Are you able to edit that website? Do you like [...]
Yahoo! Open Search: Closed is the New Open
February 27, 2008 – 12:40 pm
The Yahoo! Search Blog announced a new “open approach to search,” that looks somewhat similar to the recommendations I gave Yahoo! for “improving” their company in January – except I called it making search more exclusive. It looks like me and Yahoo! might have different opinions about the meaning of “open.”
The blog doesn’t [...]
