There is a lot of talk out there about the US economy and about a recession. As a result I have noticed that business owners are more careful about how they spend their marketing dollars. I think it is great that business owners are attentive to all marketing money spent and it makes my job [...]
Author Archives: mwilliams
Google’s Quality Score Rankings
December 20, 2007 – 3:50 pm
So you may have noticed that in some of your AdWord’s ad groups a column appeared called “Quality Score.” In the quality score column you will see that each of your keywords gets ranked either poor, ok, or great (also a minimum bid is named.) A “poor” quality score can result in lower ad placement, [...]
3 Tiers of Conversions
November 28, 2007 – 2:59 pm
Low Awareness- This customer never heard of the brand and has never been on the website. These customers typically have the lowest conversion rate on their first visit. These customers may come back later and then will convert higher. For companies looking for branding not ROI the “Low Awareness” shoppers are the best to target [...]
