UXmatters is a great resource for (unsurprisingly) UX-related articles, such as information architecture, usability, and user research. An article from February 22nd, “Review of Information Architecture Evaluation Tools: Chalkmark and Treejack,” provides a great overview of two user research tools from Optimal Workshop.
The first, Chalkmark, allows unmoderated testing of static mockups. You can put up [...]
Author Archives: Mike Beasley
Tools for Testing Information Architecture
March 3, 2010 – 10:32 am
ABtests.com: A/B Test Results
February 5, 2010 – 9:36 am
Do you have a page on your website that you know could be better? Do you need help showing how subtle changes can have a big effect in conversion rates?
I came across a great site recently: ABtests.com (via The Interaction Designer’s Coffee Break). It consists of the results of A/B tests. It shows two different [...]
Facebook and Privacy: Default Settings Influence Choices
January 13, 2010 – 9:43 am
When you control the defaults in your product or website, you have the power to shape human behavior.
We touched on the matter of how you can influence users’ decisions on a form back during the presidential campaign, when we looked at the John McCain contribution form. If you were to make a form where the [...]
Where Did Those Users Come From? Analytics Knows the Answer!
October 12, 2009 – 8:50 am
At Pure Visibility, we savor opportunities to do some detective work for our clients. Analytics offers us great opportunities to dig into what users are doing on websites.
One of our clients has a website geared toward generating leads (as opposed to, say, an e-commerce site). The majority of the leads from the site come from [...]
SEO and Branding at Internet User Experience 2009
April 8, 2009 – 9:00 am
Pure Visibility was well represented last week at the Internet User Experience 2009 conference. In addition to helping out behind the scenes, our Co-Founder and Visionary, Linda Girard, was a keynote speaker (”Bringing the Left Brain and Right Brain Together Online: Branding + Optimization”) and participated in a panel on Branding, Search Engine Optimization, [...]
Structure the Conversation with Web Forms
March 13, 2009 – 9:42 am
We’ve all been there: You go to a website, you like what you see, and when it comes time to get in touch with the company and tell them you’re interested or ask for help, all you see is an email address.
That website just left you hanging.
[...]
Social Media Monitoring is an Opportunity
February 11, 2009 – 11:00 am
Social Media Monitoring – Pure Visibility on Twitter
So, you’ve started your social media monitoring effort. You’ve got your finger on the pulse, so to speak, of the “blogosphere,” you’ve got a stream of tweets coming at you, and you’ve got your eye on various message boards. You’re even keeping an eye out for reviews of [...]
Pure Visibility Analyst Featured on Google Analytics Blog
January 28, 2009 – 4:41 pm
Pure Visibility’s Jessica Hullman, author of many fine posts on this blog, has become the first guest poster on the Google Analytics Blog. Her post is titled Mastering Motion Charts – Trend Analysis.
New analysis tools and visualizations like Motion Charts are always exciting for Pure Visibility and we jumped at the chance to continue or [...]
Will video help your online marketing?
January 23, 2009 – 1:59 pm
Is video really going to help your online marketing? It depends.
The use of video is going to grow. With Google’s universal search (AKA blended search) integrating multiple media into search results, video can give you another way to be found. It gives you a way to explain how your product works in a way that [...]
Social Media for Companies: Places, not People
January 14, 2009 – 4:28 pm
Your company is not a person. When you use services like Facebook or LinkedIn to promote it, your company has to play by different rules.
People connect with other people. We crave authenticity. Social media can be powerful ways to reach out to your audience when you allow your people to be themselves – to put [...]
