Author Archives: jyoung


Mike Beasley vs. Michael Beasley

Overall, we are very pleased to have acquired Mike Beasley. His experience and training in usability is indispensable; his input can really improve the user experience on websites. But one wonders what it would be like to have Michael Beasley around the office. I decided to do a quick comparison.

Name
Mike Beasley
Michael Beasley

Visual [...]

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Making Data Meaningful: Our Favorite AdWords and Analytics Reports!

Admittedly, the Pure Visibility team often geeks out about tech tools and trends. But one of the really satisfying things that we do is to emerge from the depths of geekdom and share information with clients that shows what’s happening with their online presence, stuff that can help inform decisions about web marketing efforts. [...]

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Is Your Website Too Hip For Search Engines?

If you want search engines crawlers to find your content, design your site so your text is text, not images. By hiding subject matter from search engines, you’re creating obstacles to good website rankings. It confuses me that anyone would decide to implement their site in a way that gets in the way [...]

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Google! Why Can’t I Find My Blog! A Case Study.

Scenario: (Happened recently to a Pure Visibility client.)

lol-blog

Your company has some nice blogging momentum going. You’ve been posting on the regular for about a year now, not quite in Jonathan Schwartz territory yet, but it’s going well. Then one day your Internet marketing company notices that none of your posts are indexed by [...]

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Art and Search Engine Optimization

There are some SEO problems we see all the time. Websites that display text in images instead of html, using language that doesn’t match the way people talk about what the site’s about, vague words used for headings and link text. These are missed opportunities to tell search engine crawlers what a site [...]

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Voter confidence and usability

Tomorrow is Super Tuesday; a huge day for the presidential primaries and a good time to look deep in our hearts and consider how we feel about usability. Usability probably ranks pretty low on the list of issues voters are considering this year. It is bound up in the infrastructure of the political [...]

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