What can we learn from “An Inconvenient Truth” about how to tell a
complicated story with a chart or graph? Well, that it’s often a very difficult task.
A recent post addressed some basic guidelines common to information visualization design and evaluations. I’d now like to bring up a question related to both these tasks - [...]
Author Archives: jhullman
Information Visualization: Defining Audience
July 23, 2008 – 10:35 am
Visualization Considerations
July 15, 2008 – 4:35 pm
Information visualization has become a big part of web analytics, with Google Analytics leading the pack when it comes to visualizing user interactions with a site, and a few new tools for social media analysis touting visualization capabilities as reasons to invest. With newer technologies making it easier than ever to create visualizations, [...]
Top Level Domain Name Auctions
July 9, 2008 – 2:10 pm
Domain names, as regulated as they are, are a concept racked with ambiguity and ethical considerations. There are those sickened by the fact that they can be bought cheap and re-sold (most notably for 7.5 Million, as in business.com). There are idealists who cling to the belief that the internet in reality should [...]
The Structure of the Web
June 27, 2008 – 3:48 pm
webgraph
The web remains the largest text corpora to date, although in recent years corporate archives are beginning to catch up. But the web is more than just a massive text database. The above picture is one I enjoy geeking out over. It shows the structure of the web. Here’s a description [...]
Google Analytics Bummers
June 20, 2008 – 12:17 pm
I’ll be the first to admit that Google Analytics is, like many Google tools, well-designed, free, and puts a great deal of functionality in the hands of users who might otherwise have no access to such data. But while some great posts have been written about Google Analytic’s strengths–(check out this comprehensive list of [...]
Social Media Analytics Software
June 16, 2008 – 10:54 am
As social media continues to gain popularity as an advertising channel, some companies are advertising software aimed at mapping and make analyzing online social communities. I’ve been considering some of the pros and cons of tools designed for online social networks.
Analysis packages like Radian6 and BuzzLogic consist of dashboards (not unlike Google Analytics) [...]
What Really Drives Social Media Buzz?
June 12, 2008 – 11:23 am
After a recent discussion with a non-marketer who studies citation networks, I’ve been asking musing on influence in social networks. What is it, exactly? Does it depend on the network? Is it as difficult to define as charisma? Or is it an (albeit inexact) something that an analyst can feasibly [...]
Social Cash, or “Wiki-nomics”
June 5, 2008 – 2:37 pm
Down and Out in the Magic Kingdom is a 2003 science fiction book, the first novel by Canadian author and digital-rights activist Cory Doctorow. In the novel, Whuffie, or social cash, is a constantly updated rating that measures how much esteem and respect other people have for you, and replaces money. It determines who [...]
Social Media Measurement via Network Theory
May 27, 2008 – 12:30 pm
A recent post addressed the social media metrics debate among SEMs. Missing from these conversations, as far as I can tell, is any mention of metrics used in network theory proper. These measures have been used by researchers studying real world networks, including the internet. It might be useful to build a [...]
Social Media Metrics
May 22, 2008 – 9:53 am
More and more companies are taking blogging, podcasts, and the like as seriously as other forms of advertising. But blogging and other social media channels require sustained effort, for the most part, bringing up the question of how to measure social influence, one that has yet to be agreed upon. While no one [...]
