When Google Adwords and other Pay Per Click services started to offer time-dependent ad distribution, they called it “Dayparting” as a way to quickly conceptualize the feature. Since then, Day Parting has become a marketing buzzword for many search engine marketing companies.
The problem is that, like many marketing buzz words, it is widely used and [...]
Author Archives: doneil
Dayparting and PPC: Are you using it right?
March 1, 2007 – 8:57 pm
AdWords, Amazon, Google Base, and the Long Tail
February 24, 2007 – 1:01 pm
Accurate delivery of long tail items through a integrated search tool is the next step in online search engines. Google is WAY behind. Google Base is supposed to deal with that, but I get the sense that Google Base is Google’s bastard stepchild. The frustration of contributors to the Google Base’s user forum has gotten [...]
Why AdWords Makes Advertising Possible For Small Companies
February 13, 2007 – 4:26 pm
Keyphrase cost inflation has happened faster than we expected, but we still think that small companies should invest heavily in Paid Search relative to other traditional media forms.
The reason for this is that Adwords subverts the typical advertising paradigm. In most advertising spaces, companies get to a size where advertising is as much an exercise [...]
Google’s Adwords Keyphrase Matching Bug: The deadly hyphen
February 13, 2007 – 4:12 pm
This is an interesting adwords problem that has an impact for keyphrase matching for industries where terms are often hyphenated, something often found in the product titles of many industrial goods.
Here are three ways to spell the company name Allen Bradley:
Allen Bradley
AllenBradley
Allen-Bradley
We are the KeyWord matching algorithm in our copy.
What we’ve found is that if [...]
Google AdWords Bug Creates “Invisible Links”
February 7, 2007 – 3:47 pm
It looks like Google had a bug that allowed invisible titles to be created for ads. We saw this on Monday and Tuesday of this week; it’s been fixed now. But the bug created an interesting set of conversations around here.
People here at Pure Visibility were of two minds about it:
1) This is great! You [...]
Television versus Search comparison. Guess who wins
February 7, 2007 – 2:46 pm
Lostremote.com recently had a chance to compare traffic from a breaking Television Report about the Boston Aqua Teen Hunger Force story. Traffic to their site doubled in the day after the report broke from visitors searching for “lost remote” or entering the name directly. However, it tripled the day after that from people who were [...]
Andy Beal’s “Add $1 Million in Revenue to your Interactive Marketing Agency in 2007″
January 31, 2007 – 11:34 am
This is a nice article that fits in nicely with our own perspective on how to get the word out about interactive marketing. Maybe putting actual dollar amounts next to each suggestion is cheesy, but it shows how much he values the activities. We didn’t agree with everything (suggestion 5 in particular raised some howls [...]
60 Days out: Gord Hotchkiss and the SES
January 30, 2007 – 10:35 am
It’s always interesting to look at major events like the SES and people’s impressions of them. One of the best writers to attend the SES was Gord Hotchkiss, a search engine marketer and observer of the meta patterns that drive a lot of the current SEM market. He wrote an article titled “THINGS ARE CHANGING [...]
Science Publishers Fight Free Information Access
January 26, 2007 – 10:24 am
One of the truest statements I know of is from Upton Sinclair, who said:
“It is difficult to get a man to understand something when his salary depends on not understanding it.”
I have found that if something makes no sense whatsoever in terms of the assertions people make it is generally tied to this truth. Nowadays [...]
