Video content is key part of many social media efforts, but tracking and managing the metrics can be difficult, especially as the videos start to propogate across the web. Tube Mogul has developed an integrated platform that manages the delivery, tracking, and market research of web videos in a single integrated product.
Our initial assessment of [...]
Author Archives: doneil
Managing Videos and Tracking Analytics with Tube Mogul
April 2, 2008 – 2:08 pm
Search engines dominate the online user experience: A case study
March 12, 2008 – 3:30 pm
How accurate is the widely held belief that search engines are the core part of the online user experience? Based on individual case studies from our clients, we think it’s pretty accurate, and their influence is increasing rapidly. In our recent annual review for a major national franchise client we discovered that the total search [...]
The Double Honor of Analytics authorization and AdWords certification
February 6, 2008 – 5:51 pm
Pure Visibility is only one of a handful of companies to be both Analytics and AdWords certified. That number is definitely increasing, but for now the list is short, and the process of how we got here is sometimes seen as mysterious to other companies or clients.
It’s really not. The honor of both titles was [...]
Internet Yellow Pages vs. Google AdWords: Getting the most from whole Sales Cycle
January 14, 2008 – 4:39 pm
Thanks to Jon Battelle for getting me thinking about this again. Jon argues that Google has “no reason” to buy a Yellow Pages company. Actually there is a very good reason for Google to purchase a Yellow Page company: visitors coming through Internet Yellow Pages (IYP) sources have different behavioral characteristics and expectations than visitors [...]
Creating Usable, SEO-friendly websites
January 7, 2008 – 4:13 pm
Shari Thurow’s recent article on Usability is a pretty good overview of usability concepts, but at the end she makes an either/or distinction between sites that are usable and sites that are findable. She states:
Nevertheless, usability and HCI professionals need to face reality: people search. People use the commercial web search engines for research, [...]
How to explain Search Engine Marketing to anyone in three minutes
December 17, 2007 – 3:11 pm
Recently Catherine Juon, the co-founder of Pure Visibility, asked me to create the “Venture Capitalist” description of search engine marketing that she could describe in three minutes. She thought that this would be a challenge, but honestly I think it’s a snap, because at the end of the day, Search Engine Marketing has much more [...]
How Online Marketing Teaches Companies to Compete on Analytics
December 1, 2007 – 4:02 pm
Sometimes the limits on a process or a trend is not technological, but the ability of organizations to change their fundamental thinking about how they make decisions. Companies that start this kind of thinking can succeed in ways that before were possible only when growing rapidly in a new market.
This is the essential message of [...]
Metrics, Meet Online Marketing
December 1, 2007 – 3:18 pm
I was recently in a meeting with the franchise advisory committee of a major child care company that was discussing how to reallocate funds for the second half of 2007. In an unsolicited straw poll nine of the ten participants, whose entire marketing experience up to that point had been with print media, suggested [...]
Security Programs Making Cookie-Based Analytics Tools Inaccurate
April 25, 2007 – 7:54 am
A recent report from the Center for Media Research that found the proportion between new and repeat visitors in cookie-based tracking tools was inaccurate.
The essential argument was that third-party cookies are consistently flushed by security programs because they are generally seen as superfluous or violations of security and/or privacy. According the research, 31% of all [...]
PPC A/B testing: How long do you wait?
April 15, 2007 – 12:32 pm
Pay Per Click generates measurable sales data remarkably quickly, but sometimes we still have to wait a while for any given ad group and set of ads to generate enough traffic to create a reasonable statistical result.
How long exactly? Well, the most effective measure that we have used is based on the venerable confidence interval [...]
