Personas are part of our usability practice, and, although they’re gaining increasing acceptance in website and software design, not everyone understands them or recognizes their value.
Described by Alan Cooper in his book The Inmates are Running the Asylum, personas are sketches of individual people used in the design process. They are related to target markets [...]
Author Archives: dgreiling
Why we use personas in website design reviews
May 13, 2008 – 2:05 pm
Google AdWords Success Training Reviews
May 6, 2008 – 11:58 am
Pure Visibility is offering our Monthly Google AdWords Success Workshop 5/9/2008. This class provides an opportunity for individuals and businesses to get more from their pay-per-click advertising. Missed the May 9 training? Check out our schedule of classes and events - we’ll continue to offer this monthly on the second Friday.
Here are some reviews from [...]
Google Adwords and PPC Optimization Guide in Upcoming Book
May 2, 2008 – 10:09 am
Looking for help with your Google AdWords? Want a how-to guide to help you optimize your paid search return on investment? Look no further!
We are thrilled to announce the upcoming publication of O’Reilly Media’s Website Optimization: Speed, Search Engine and Conversion Rate Secrets. This book details search engine marketing best practices: showing readers how to [...]
Pure Visibility at Internet User Experience 2008
March 31, 2008 – 9:50 am
Coming to the Internet User Experience conference 4/1 and 4/2? Internet User Experience features local and national experts in website strategy, design, development, and usability. Three Pure Visibility folks will speak at IUE.
Mike Beasley, MC, at IUE 2007
Linda Girard, Pure Visibility’s Co-Founder and Visionary,will present “Search Engine Optimization 101” at 1:30 Tuesday 4/1.
Edward Vielmetti, Pure [...]
AdWords Training Classes - Improve your PPC management and optimization skills!
March 27, 2008 – 3:03 pm
We’re thrilled to announce our monthly AdWords workshop, scheduled for the second Friday of each month. If you’re relatively new to AdWords or are interested in getting more from your online campaigns, you should register now for Google AdWords Success Workshop. The first training class open to the public will occur April 11, 2008.
Our [...]
The Ineffable Team-Building Power of a Daily Stand-Up Meeting
March 4, 2008 – 11:46 am
Sharing a laugh at the PV stand up meeting
I was sick last week, and I worked from home for two days. I worked half days because I was tired and half-useless, and I stayed home because I didn’t want to infect my team mates with the same crud I had. Each day I called in [...]
Getting to know our clients - Arbor Teas awakens Pure Visibility’s inner tea party
February 14, 2008 – 3:15 pm
The gang at Pure Visibility enjoy a Tea Party courtesy of Arbor Teas
We love our clients. We are passionate about helping our clients grow, and in the process of learning how best to help them, we often become almost as passionate as our clients are about their own products. We’re particularly passionate, might I say, [...]
Professional skeptics test everything - a culture of $5 Canadian bets
February 7, 2008 – 5:45 pm
At Pure Visibility, we have a culture of $5 Canadian bets. Our $5 Canadian bets mean that we find ways to test our own assertions and those of our team-mates. In the word of search marketing, testing is important. The landscape changes, the strategies evolve, and what worked in the past may no longer hold. [...]
What I learned about teams from Super Bowl coach Bill Belichick of the Patriots
February 1, 2008 – 10:32 am
With Super Bowl Sunday approaching, the media hoopla is crescendoing around the Giants’ Eli Manning and the Patriots’ Tom Brady.
Is his ankle OK? Will he play? Is it all a ruse? What’s the name of the 2nd string quarterback for the Patriots anyway? Was Spy Gate good for team morale?
Over the years, I’ve been fascinated [...]
Lessons from the kitchen - less is more when it comes to website usability
December 19, 2007 – 9:28 pm
My current favorite TV show is Gordon Ramsay’s Kitchen Nightmares, where Gordon drops into a failing restaurant for a week. It’s pretty much the same show every time, in both the British and the American versions. Gordon reorders the menu and the staff, swearing colorfully the whole time, and tries to set the restaurant on [...]
