I was intrigued over the weekend by a tweet from timoreilly that “customer service is the new marketing”. The tweet linked to a recent video interview on O’Reilly Radar of Lane Becker, GetSatisfaction’s founder. In case you don’t already know, GetSatisfaction is a company that provides a web-2.0-kind-of-forum for customers to interact with each other [...]
Author Archives: Dunrie Greiling
A few reviews for the recent Website Optimization book
September 4, 2008 – 9:51 am
It’s funny. We worked with Andy King on two chapters of Website Optimization, and, until the book came out, we hadn’t seen the whole thing. I took it up north with me when I went on vacation, and I really got a lot out of the whole book. We’re sharing it with our clients, and [...]
An unscientific case study of online curtain-shopping
August 25, 2008 – 5:26 pm
So, I had to buy some curtains last night. I thought I would buy them the old-fashioned way, by driving to a nearby store, but I discovered that the local store didn’t sell curtains in the dimensions I needed. I could get cafe curtains or long panels at the store, but nothing in between.
So, I [...]
Strategic Planning via Verne Harnish’s Mastering the Rockefeller Habits
August 8, 2008 – 2:55 pm
Pure Visibility has undertaken the strategic planning process described in Verne Harnish’s book Mastering the Rockefeller Habits: What you must do to increase the value of your growing firm. All of us here have read a fair number of management books, attended seminars on process, and the like. Heck, some of us have even taught [...]
What does your blog’s word cloud say about you?
July 11, 2008 – 2:05 pm
So, there’s a joke around the office that besides a few obvious stand-outs (our co-founder Linda Girard is one), that we’re a kind of odd bunch here at Pure Visibility. We’ve used the phrase “nerds with social skills” to describe the mix on our team (often in the same person) of hard nosed data analysis [...]
Startup Weekend Coming to Ann Arbor
June 10, 2008 – 10:55 am
Michigan Stadium Aerial by dunrie, on Flickr
Ann Arbor and Ypsilanti are more than Michigan Football, although that is one thing that makes living here exciting. We’re more than the University of Michigan and Eastern Michigan University. We have a great community of wonderful and innovative tech companies here such as:
Accuri Cytometers – a powerful, compact [...]
The evolution of the catalog: Cabela’s print catalog leverages on-site search and user reviews
May 26, 2008 – 10:52 am
Montgomery Ward catalog, 1955.
Every day, when I take the walk from my USPS mailbox to my recycle bin, I wonder about the role of a catalogs today. A recent catalog from Cabela’s, an outfitter offering over 200,000 outdoor products, offers an interesting new way to use print catalogs to support online sales.
Back in the day, [...]
Why we use personas in website design reviews
May 13, 2008 – 2:05 pm
Personas are part of our usability practice, and, although they’re gaining increasing acceptance in website and software design, not everyone understands them or recognizes their value.
Described by Alan Cooper in his book The Inmates are Running the Asylum, personas are sketches of individual people used in the design process. They are related to target markets [...]
Google AdWords Success Training Reviews
May 6, 2008 – 11:58 am
Pure Visibility is offering our Monthly Google AdWords Success Workshop 5/9/2008. This class provides an opportunity for individuals and businesses to get more from their pay-per-click advertising. Missed the May 9 training? Check out our schedule of classes and events – we’ll continue to offer this monthly on the second Friday.
Here are some reviews from [...]
Google Adwords and PPC Optimization Guide in Upcoming Book
May 2, 2008 – 10:09 am
Looking for help with your Google AdWords? Want a how-to guide to help you optimize your paid search return on investment? Look no further!
We are thrilled to announce the upcoming publication of O’Reilly Media’s Website Optimization: Speed, Search Engine and Conversion Rate Secrets. This book details search engine marketing best practices: showing readers how to [...]
