A recent Forrester Research report suggests that embedding video links in email marketing messages can double or triple click-through rates.
I have started to get email messages with embedded videos in my inbox. At this point, they all come from one source, my alma mater, Princeton University. In June, I received three email-with-video messages, one from [...]
Author Archives: dgreiling
Videos in email marketing - what are the metrics?
June 17, 2009 – 8:34 am
Pure Visibility’s Linda Girard to present at Internet User Experience
February 27, 2009 – 10:05 am
You going to this year’s Internet User Experience (IUE)? This will be the fifth annual edition of a several day conference here in Southeastern Michigan, March 30-April 3. The schedule provides 3 days of more intensive workshops and tutorials (March 30, 31, and April 3) surrounding 2 days of conference fun (April 1-2).
No foolin’, the [...]
We’re Hiring - Internet Search Analyst
February 20, 2009 – 2:20 pm
We’re hiring!
We are looking for an enthusiastic Internet search analyst to join our team. The ideal candidate will have experience developing, launching, managing, and optimizing paid search and organic visibility campaigns for clients across multiple search engines. Google AdWords management experience and Google Advertising Professional certification are important qualifications.
Details on the open position can be [...]
Behind the Scenes - Project Manager Career Sketch
February 13, 2009 – 6:37 pm
A current college student asked me how I got into internet marketing, and what a typical day is like at my job. In case it would be useful to someone, I thought I’d post it here.
How did I get into internet marketing?
Unintentionally, but I’m sure happy I did.
I have a pretty funny career path so [...]
Event - Introduction to Usability - Tuesday 2/10
February 9, 2009 – 10:22 am
On Tuesday February 10, 2009, Pure Visibility’s Michael Beasley will co-present
Introduction to Usability - An Interactive Discussion
under the auspices of the Michigan Usability Professionals’ Association (MIUPA). The event, hosted by Quicken Loans in Livonia, Michigan, will be from 6-8:30PM. Food and networking will start at 6PM, and the program will commence at 7PM.
The program will [...]
New Blog to Watch - WhatMakesThemClick.com
October 31, 2008 – 1:05 pm
Susan Weinshenck, Ph.D. in Psychology and Chief of Technical Staff at Human Factors International, is launching a blog and about to publish a book.
I have heard Susan speak a few times, at World Usability Day and at Internet User Experience conferences, and she is a terrific speaker, thoughtful and animated. Recently I have heard her [...]
LinkedIn’s applications - use them to make your professional profile even richer
October 30, 2008 – 12:05 pm
I’m a fan of LinkedIn. Its helped me keep track of folks I value, and it lets me admire their paths as they move, advance, and change. Yet, now that most social networking sites are allowing me to aggregate my own feeds from elsewhere (think jaiku, friendfeed, being able to syndicate your blog as notes [...]
Going to PodcampMichigan?
October 9, 2008 – 10:27 am
Funny. I was just talking with some colleagues about locating additional social media visionaries and explorers here in Michigan, and, like magic, I stumbled upon Podcamp Michigan. They found me, following me on Twitter, and then I found Podcamp Michigan on upcoming.org and Facebook.
What is a podcamp you ask? It is a free, unConference focused [...]
Customer Service is the New Marketing
October 7, 2008 – 3:28 pm
I was intrigued over the weekend by a tweet from timoreilly that “customer service is the new marketing”. The tweet linked to a recent video interview on O’Reilly Radar of Lane Becker, GetSatisfaction’s founder. In case you don’t already know, GetSatisfaction is a company that provides a web-2.0-kind-of-forum for customers to interact with each other [...]
A few reviews for the recent Website Optimization book
September 4, 2008 – 9:51 am
It’s funny. We worked with Andy King on two chapters of Website Optimization, and, until the book came out, we hadn’t seen the whole thing. I took it up north with me when I went on vacation, and I really got a lot out of the whole book. We’re sharing it with our clients, and [...]
