So, there’s a joke around the office that besides a few obvious stand-outs (our co-founder Linda Girard is one), that we’re a kind of odd bunch here at Pure Visibility. We’ve used the phrase “nerds with social skills” to describe the mix on our team (often in the same person) of hard nosed data analysis [...]
Author Archives: dgreiling
Startup Weekend Coming to Ann Arbor
June 10, 2008 – 10:55 am
Michigan Stadium Aerial by dunrie, on Flickr
Ann Arbor and Ypsilanti are more than Michigan Football, although that is one thing that makes living here exciting. We’re more than the University of Michigan and Eastern Michigan University. We have a great community of wonderful and innovative tech companies here such as:
Accuri Cytometers - a powerful, compact [...]
The evolution of the catalog: Cabela’s print catalog leverages on-site search and user reviews
May 26, 2008 – 10:52 am
Montgomery Ward catalog, 1955.
Every day, when I take the walk from my USPS mailbox to my recycle bin, I wonder about the role of a catalogs today. A recent catalog from Cabela’s, an outfitter offering over 200,000 outdoor products, offers an interesting new way to use print catalogs to support online sales.
Back in the day, [...]
Why we use personas in website design reviews
May 13, 2008 – 2:05 pm
Personas are part of our usability practice, and, although they’re gaining increasing acceptance in website and software design, not everyone understands them or recognizes their value.
Described by Alan Cooper in his book The Inmates are Running the Asylum, personas are sketches of individual people used in the design process. They are related to target markets [...]
Google AdWords Success Training Reviews
May 6, 2008 – 11:58 am
Pure Visibility is offering our Monthly Google AdWords Success Workshop 5/9/2008. This class provides an opportunity for individuals and businesses to get more from their pay-per-click advertising. Missed the May 9 training? Check out our schedule of classes and events - we’ll continue to offer this monthly on the second Friday.
Here are some reviews from [...]
Google Adwords and PPC Optimization Guide in Upcoming Book
May 2, 2008 – 10:09 am
Looking for help with your Google AdWords? Want a how-to guide to help you optimize your paid search return on investment? Look no further!
We are thrilled to announce the upcoming publication of O’Reilly Media’s Website Optimization: Speed, Search Engine and Conversion Rate Secrets. This book details search engine marketing best practices: showing readers how to [...]
Pure Visibility at Internet User Experience 2008
March 31, 2008 – 9:50 am
Coming to the Internet User Experience conference 4/1 and 4/2? Internet User Experience features local and national experts in website strategy, design, development, and usability. Three Pure Visibility folks will speak at IUE.
Mike Beasley, MC, at IUE 2007
Linda Girard, Pure Visibility’s Co-Founder and Visionary,will present “Search Engine Optimization 101” at 1:30 Tuesday 4/1.
Edward Vielmetti, Pure [...]
AdWords Training Classes - Improve your PPC management and optimization skills!
March 27, 2008 – 3:03 pm
We’re thrilled to announce our monthly AdWords workshop, scheduled for the second Friday of each month. If you’re relatively new to AdWords or are interested in getting more from your online campaigns, you should register now for Google AdWords Success Workshop. The first training class open to the public will occur April 11, 2008.
Our [...]
The Ineffable Team-Building Power of a Daily Stand-Up Meeting
March 4, 2008 – 11:46 am
Sharing a laugh at the PV stand up meeting
I was sick last week, and I worked from home for two days. I worked half days because I was tired and half-useless, and I stayed home because I didn’t want to infect my team mates with the same crud I had. Each day I called in [...]
Getting to know our clients - Arbor Teas awakens Pure Visibility’s inner tea party
February 14, 2008 – 3:15 pm
The gang at Pure Visibility enjoy a Tea Party courtesy of Arbor Teas
We love our clients. We are passionate about helping our clients grow, and in the process of learning how best to help them, we often become almost as passionate as our clients are about their own products. We’re particularly passionate, might I say, [...]
