If you’ve been listening to us preach the AdWords gospel, by now you know that you should be using conversion tracking and Google Analytics to learn more about works and what doesn’t on your web site. But what if you’re just getting started and none of your AdWords are doing the trick? What then? Where [...]
Author Archives: cjuon
What are your favorite web applications?
July 1, 2008 – 8:39 am
I am frequently asked by early stage entrepreneurs what software we use, so here’s a quick list of the five online applications I can’t live without.
Salesforce.com. I started using salesforce back in the demo days when you could get a 3 user license that did everything for $50/month. Ah, those were the days… These days, [...]
A Marketing Idea for Real Estate Developers
May 20, 2008 – 9:35 pm
I’m catching up on Brandweek from a couple weeks ago (May 5th edition, page S6) and curiously, a tip in one of the ads jumped out at me. Largely because it’s not uncommon for us to hear from people in the real estate industry looking for a way to gain visibility online now that sales [...]
Where do you connect with the Michigan Technology community?
May 15, 2008 – 12:48 pm
In a conversation with an out-of-stater earlier this week, I was asked what’s going on in the Michigan technology community, and what were the groups to connect with?
I rattled off a few, and started Googling for a list, figuring this had to be documented already. But I didn’t spot anything immediately. So here’s my first [...]
Social Media Celebrity, Chris Brogan, Coming to Detroit!
May 14, 2008 – 9:35 am
This was an exciting email to get, given that Chris Brogan was one of the first people I wound up following on Twitter. I’m so excited that he’s coming here, I’ll simply repost his email in the interest of getting out the word sooner than later!
I wanted to tell you that I’m coming [...]
Why do you use Twitter?
April 5, 2008 – 3:44 pm
I just got teased today by the astute Bud Gibson of Michigan Innovators that there aren’t any obvious links to find Linda and I on Twitter from the Pure Visibility website. So here they are:
Catherine Juon: http://www.twitter.com/cjuon
Linda Girard: http://www.twitter.com/lgirard
And of course Bud’s group on Twitter: http://www.twitter.com/innovators
And since the next logical question is “Why do you [...]
What makes a business successful?
April 2, 2008 – 10:04 pm
I envision a sequel to Keith Ferrazzi’s “Never Eat Alone” entitled “Never Have Coffee Alone”. It would talk about how good it is to meet new people; and to be forced to explain what you do over and over so you get better at it. And to everyone that has humored me through this process, [...]
It’s Time - Get LinkedIn!
March 31, 2008 – 11:43 pm
I’m not an early adopter - I just hang around a bunch of them.
By November 17, 2003, enough of these early adopter types (aka friends) had bugged me about LinkedIn that I finally felt compelled to sign up and give it a whirl. For a long, long time it was mostly my techie [...]
Improve your conversion rate - with one click!*
February 20, 2008 – 1:12 pm
*If you’re opted into Google’s content network, that is.
The Content Network is a pretty good product, but it’s challenging to understand and use. As a result, it’s a source of major waste for PPC beginners. Almost without exception its clickthrough rates and conversion rates are uniformly lower than the Search Network. For most advertisers, the [...]
AdWords Quality Score
October 27, 2006 – 11:05 am
Along with max cost per click, Google AdWords employs a “quality score” to determine where ads will rank for certain keyphrases. The quality score factors in click-through rates, ad quality, and landing page quality with respect to the keyphrases being bid on. This system has serious flaws. It is common for ads that have little [...]
