As fellow entrepreneurs, Linda and I are often meeting with friends and colleagues looking for the best way to get started with a new website. And the great news is, today’s tools for building websites are remarkable equalizers. Here are a few of our favorite tips and tools, written with entrepreneurs in mind. If you’re [...]
Author Archives: Catherine Juon
Job Hunting in an Online Era
January 14, 2010 – 11:36 pm
Michigan Engineering Jobs
If you’ve been lucky enough to hear John Hill speak, then you can skip this post. He’s positively brilliant about explaining how LinkedIn is a cornerstone of any job search.
I wrote two years ago in this blog how shocked I was that students are not counseled by career services in networking online; [...]
Ready to take Google Analytics for a spin?
January 12, 2010 – 11:26 pm
If you’re like most marketing managers we talk to, chances are you’re using Google Analytics and learning some good stuff! Chances are you’ve also got some nagging feeling that there’s more to learn if only you had time to fully explore Google Analytics and discover all the truly great stuff hidden inside.
However, given the world [...]
What role do keyword tags play in SEO?
January 11, 2010 – 11:57 pm
In nearly 15 years of writing for the web, one thing I’ve seen change dramatically is the role of meta tags in Search Engine Optimization (SEO). This post is specifically about keyword tags – and their slow, painful death.
Today, Google doesn’t use meta keyword tags at all, as Google Engineer Matt Cutts explains in this [...]
Should I Renew My Domain Names?
June 16, 2009 – 10:18 am
In this era of smart spending, many organizations are evaluating every expense – including domain names. Sure, domains are dirt cheap through many services these days, but if you have a few domain names, and you buy several extensions to each, you’re eventually spending real money.
So, how important is it to maintain the renewals? As [...]
Click Fraud is NOT Obama’s Fault!
May 14, 2009 – 8:52 am
Click fraud is the bane of my existence. And NOT because it’s actually a problem. The PROBLEM is that every time a fear-mongering article comes out about click-fraud, I no longer get to talk about how we can help businesses grow. Instead, I get to spend my time talking people down out of trees. To [...]
Search Engine Optimization (SEO) Recommended Reading
May 4, 2009 – 8:00 am
At a recent talk I gave to the Lake Superior Ad Club, I was asked to recommend some good books on SEO. The first book that came to mind is O’Reilly’s Website Optimization, which is very recently published and has a great section on search engine optimization. We contributed chapters on paid search, and are [...]
Event Registration Products Like Eventbrite
April 30, 2009 – 4:03 pm
I am frequently asked about online tools for managing event registrations, so this time I dug up an analysis Mark wrote while evaluating which tool we would use here at Pure Visibility. It’s not an exhaustive list; rather, we focused on some of the most inexpensive event management services and the major points of differentiation [...]
What is Google’s share of search?
April 20, 2009 – 10:58 pm
When we talk about how to build your online sales engine here at Pure Visibility, it’s common for us to use Google in our examples. That generates two common questions:
Does Pure Visibility work with other search engines?
How much share of the search market does Google really have?
Yes, we do work with all of the major [...]
Facebook and LinkedIn – What’s the Difference?
April 14, 2009 – 5:39 pm
I would like to point you to a favorite article on the topic of Facebook vs. LinkedIn, but after browsing a couple pages of Google results I’m here writing because there was a disappointing amount of industry-centric commentary. We’ve got A-List bloggers scorning one or both systems (hardly a “use case” or fair comparison for [...]
