On February 23rd, 2012, Pure Visibility’s own Michael Beasley will be speaking on Michigan State University’s campus, at 6:00 p.m. The presentation will cover how to cut through the complexity of all the possible things you can measure with web analytics, to find the things that are really important and useful to measure, from a business and a user experience perspective.

This talk, which is the first Michigan Usability Professionals’ Association meeting of the year, brings together the areas of user experience and web metrics in much the same way Pure Visibility brings together these two fields within the work of our own Measurement Team.

For more information or to register, please visit the Michigan UPA website.