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Archive for December, 2011

Project Management and Cloud Computing

Wouldn’t it be nice not to have sticky notes with important passwords scribbled on them lying by your desk or hanging on your monitor in plain sight? Wouldn’t it be convenient to have access to your documents or reports or messages from clients without having to traverse through your infinitely long email folders?

Similarly, wouldn’t it be fantastic to be able to work from your office, your comfy couch at home, or a nearby coffee shop, or better yet, your daughter’s ballet class?

The Good Old Days

Coming from an academic background, I was used to having to carry around passwords in a KeePass folder or remembering to upload the latest version of the MS Project folder if I needed to work from home. Or, uploading all working documents to the intranet before logging out for the day.

In the last few months I have been at Pure Visibility, my routines and processes have changed quite drastically. And, for the better, I must say.

Now: Pure Visibility Project Management


At Pure Visibility, we use a variety of different cloud computing tools on a daily basis. Here are our favorites.

  • Basecamp
  • Even though it initially felt like several things to recall every time I did my project management tasks, now it is like second nature and I wonder if I know any other way at all! Messages from team members and clients are safely stored on Basecamp, a convenient tool that helps me sift through my emails and ensures that our team has one place to access message threads, reports, documents, milestones, or you name it, pertaining to client requests.

  • MailManagr
  • Do you have really long message threads with attachments that need to be distributed to your team as well as archived? No worries – use MailManagr, and it doesn’t mess up the file formats and the syntax is quite intuitive.

  • Socialtext
  • Our wiki, Socialtext, is where we store our internal procedures, policies, operations information, and everything else useful to us in our daily work. Having a wiki keeps everything centrally located and it’s very easy to add, edit, and delete information; and, to train new team members!

  • LastPass
  • Passwords, as we all know, are not only sensitive data but ever-changing to ensure the continued security of systems. The latter making it quite taxing for teams to keep in sync with the IT folks, and may result in major inconveniences at off-site meetings if a system is not available as soon as the password is changed. LastPass to the rescue – not only can you access this without having to carry a jump-drive with KeePass or other local programs, now, we can use the cloud to distribute it on the fly.

  • Harvest
  • Need to log billable time on a daily basis, Harvest, an online time tracking and invoicing system helps us switch from projects/tasks with an easy to use interface and multiple customizable options. Indeed, creating projects and sub-projects along with discipline tasks is a breeze, thus helping us keep this application in sync with our internal Basecamp and Wiki.

  • Expensify
  • Meeting your clients in person at their office or stepping out for a quick coffee to catch up with your team? You know these expenses add up and at the end of the month filling out expense reports to get reimbursed can be cumbersome, and quite frankly, off-putting. Well, it’s not if you have Expensify, this nifty program is available online bundled with a convenient app for smartphones.

    Click a photo of the receipt and upload it using your phone, or scan and upload receipts to the website. It’s even conveniently linked up to our company credit cards and assembles our credit charges, too. Our set-up is quite fancy, in that managers can approve team members’ expenses online as well. Better yet, it will send reminders to managers for approvals to ensure we meet our company deadlines. No more excuses to submit or approve expense reports now, is there?

  • Salesforce.com
  • To acquaint myself with our clients, I used the Wiki, Basecamp, project documentation, and reports but another invaluable resource is our CRM, Salesforce.com. It gives me on-the-fly access to ever-changing client details like contact information, titles, and accounts information. And, it is a great way to log information on our prospective clients as well, such as emails, phone calls, and sales details. So, the communication thread is easily available and sorted to help any (new) team member catch up at any time during the sales cycle.

  • Google Documents
  • Google Documents is a wonderful collaborative tool that we use not only internally to share documents or spreadsheets by multiple team members; but it has become a lifesaver for client collaboration tasks as well. Whether sharing budget forecasts, time planning, tasks distribution, and even for social purposes like emergency phone numbers to go out for a cup of coffee!

  • WebEx
  • Another neat program I’m familiar with these days is WebEx, which is an online web conferencing solution. Ideally, we’d love to be able to meet in person every time but we all know how difficult that can be, however with Webex’s phone and chat options as well as the ability to share screens among participants, we are a step closer to achieving the face-to-face time.

    All I can say is: at the end of the day, I don’t carry a bunch of paper documents; or a special drive with passwords; or slips of paper with my daily time sheet; or wads of receipts to submit my expenses. I just pack up my laptop and I am off to continue work wherever I please.

    Well, almost anywhere I please, that is—as I sit precariously on this particular ledge balancing my laptop on one leg and looking for a wireless signal at my daughter’s dance studio! Nevertheless, I enjoy the convenience of the cloud for project management work, as well as the comfort of knowing I didn’t forget something important on my desk, or worse, somewhere else!

    What UX Practitioners Need to Know about SEO

    Ann Arbor is home to an annual conference, Internet User Experience, which covers web site design, graphics, branding, social media, and more. 2011 was another successful year for the conference and was well attended by a variety of user experience and marketing professionals.

    Pure Visibility’s Michael Beasley served as master of ceremonies once again this year, and also presented a 5 minute talk during the Ignite session on “What Every UXer Needs to Know about SEO.”

    What Every UXer Needs to Know about SEO

    http://igniteshow.com/videos/what-every-uxer-needs-know-about-seo

    This multi-disciplinary approach is typical of Pure Visibility, where we bring together experts from different fields to help our clients’ online marketing.

    Google AdWords Call Extensions and Bid-to-call Explained

    With Google’s bid-per-call feature in AdWords, you can now set separate max bids for clicks and calls. Many businesses benefit from customers calling their office or shop, for example if you own a local pizza joint or flower shop. Some people prefer to book a cruise over the phone, getting advice from the company’s operator.

    Some businesses may even be willing to pay more for a phone call than a click. This post will give you an explanation of Google’s call extensions and their features, how to measure your phone calls, and how to bid on calls.

    Displaying a phone number within your ads is recommended for most businesses that can effectively turn calls into sales. Here are just a few advantages to adding call extensions to your ads.

    • Distinguishes your ad. Anything you can do to help your ad stick out is a positive.
    • Makes it easier to contact you. If someone is searching for your phone number they can find it easier if it’s listed within your ad.
    • Advanced call metrics. More data! Call metrics within AdWords gives you insight into your calls, including area code and call duration.

    What Are Call Extensions and the Related Various Features?

    Zack Morris - Google Bid-Per-Call

    You can add different features to your AdWords ads, which Google calls “ad extensions.” These include adding things like a Google Places listing or sitelinks to your ad.

    Again, remember that adding any feature to your ad can help set it apart from others. To access these features, click the “Ad extensions” tab within the AdWords online interface. From there you can add call extensions.

    There are several things to take note of when using call extensions. The following list of terms can become confusing if you don’t know what each means:

    • Call extensions – Adds any phone number you choose to your ad.
    • Google forwarding number – Select “Show a Google forwarding phone number on all eligible ads and devices” when setting up call extensions, to place a dynamic 800 number within your ad that Google uses to report data on your phone calls. If you do not select this option a phone number will only appear on “high end” mobile phones.
    • Call metrics – The data which Google reports to you on your calls. Includes duration of call, area code, and other information.
    • Click-to-call - This mobile-only feature allows users to call your phone number directly by clicking on your ad.

    How to Measure the Effectiveness of Call Extensions

    Google AdWords Call Extensions

    From within the Dimensions tab, pull down the View menu and select “Call details”. This report shows the data collected on each of your calls. The duration of the call and area code can give you great insight. Try downloading this report by clicking on the downward pointing arrow. Open the spreadsheet to analyze the data further.

    You can also add phone details from the Column menu in the Campaigns tab. Data like number of phone calls and the average price-per-call can be viewed, down to the adgroup level.

    Bid-per-calls

    When call extensions were first introduced, all phone calls were charged $1. Google now allows you to bid separately on phone calls and clicks. Say Susie at your office has a very warm personality and does a great job of making sales over the phone.

    A phone call may be worth more to you than a visit to your e-commerce site. Simply increase the bid on your phone calls. This can improve the position of your ad while still keeping the price-per-click the same.

    As with any new feature within AdWords, it is important to test. So give call extensions a try but pay attention to the results. If sales increase, make sure to take Susie out for a nice cup of coffee!

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