Have you heard the big news yet from Google? Today Google publicly announced Google Analytics Premium! For the official announcement, check out Google’s blog.
What is Google Analytics Premium?
Google Analytics Premium is the paid version of Google’s popular free analytics program – Google Analytics Standard Edition. The product is Google’s answer to Enterprise level analytics and according to Google is being used by some of the world’s best known organizations. We can help answer a lot of initial questions, being that we’re a Google Analytics Certified Partner. See Google’s snazzy marketing video below for an overview and introduction to the new product.
Is Google Analytics Premium Available Everywhere?
Although they are hoping to expand quickly into other regions, right now Google Analytics Premium is available for a fixed annual fee (billed monthly) in the United States, Canada, and the UK.
Why Pay, When You Can Get It For Free?
Google Analytics Standard Edition will continue to be supported and there are many exciting updates arriving in the near future. That said, Google Analytics Premium will be offering a level of service that is needed only by companies that feel limited within Google Analytics Standard Edition. Below is a summary of the additional features available with Google Analytics Premium.
Processing Power
Lifted hit limits – 1 billion hits per month
Download unsampled reports – export high data volumes and analyze all your data
Advanced Analysis Tools
Attribution modeling – perform attribution modeling on your campaigns to understand full value of all the channels in your media mix
More custom variables – 50 custom variables!
Dedicated Support
Custom training and support – you get your own account manager along with technical and business training
Real live technical support around the clock – 24/7 customer support!
Summary
While Premium may not be for everyone, here at Pure Visibility we are extremely excited about it! We believe this service can really benefit our clientele and are looking forward to digging into it and taking full advantage of the new features. For more information, visit Google Analytics Premium or contact Pure Visibility!
Pure Visibility’s own Dunrie Greiling spent time this week on the beautiful Mackinac Island with our good friends from Attendance on Demand and InfoTronics. Hosting their annual Channel Partner Meeting, Dunrie spoke with clients, friends and business partners about PV’s new book, co-written by Dunrie, Catherine Juon & Catherine Buerkle, Internet Marketing Start to Finish.
The Annual Channel Partner Meeting focused this year on ways to “Bridge the Gap” through service: customer service, professional services, integration service and service center.
Thank you to InfoTronics’ Jenny Simich for hosting Pure Visibility!
Pure Visibility’s Visionary and Co-founder, Linda Girard will be giving the morning keynote at Eastern Michigan University’s inaugural Search Marketing Workshop. The workshop is designed to connect the Southeast Michigan business community with the area’s top search marketing professionals. Linda will be giving an exciting and informative talk on the current and future states of search marketing.
Dr. Bud Gibson, professor at EMU and founder of the workshop, developed one of the nation’s only search marketing programs in 2008. His collaboration with Google Ann Arbor has led to the current lineup of three undergraduate and one masters level course at EMU.
Registration is only $25 and includes breakfast, admission to all talks, lunch, and networking sessions. It will be held at Eagle Crest Conference Center on November 11th, 2011. We look forward to seeing you there!
Posted by Eric Wortman at 08:53 am | Tuesday, September 6th, 2011 | Filed in SEO
On August 16, 2011 Google announced the newest version of sitelinks. Sitelinks are links to pages on a website that are displayed below the link description on the search results page. Google explains that often times a broad search term is used even though a specific action is intended. If you search for a local pizza shop, your intention may be to order online. You enter “Ann Arbor pizza” as your query. The local pizza parlor shows up with a sitelink reading “Order Online.” You click the sitelink and go directly to their online ordering system. Now that cheesy goodness can get to your house in fewer clicks!
How do sitelinks work? Google first must determine that there is a strong likelihood that you are searching for a specific site. Say you enter “the met” as your search query. Google assumes you are trying to get information about The Metropolitan Museum of Art. It will then display several sitelinks referring to The Met. The more confident Google is that you are searching for that specific site, the more sitelinks they will display. Currently sitelinks are automatically populated by Google. You can influence which pages on your site show up as sitelinks but Google will have the final say.
So what does this mean for your site? Say there is space for ten organic results in Google’s search results page. If someone searches for the name of your company, Google may show links from your site in the top eight results. With the new sitelinks, Google could now take several of those results and include them within their two column sitelinks. Now you have the top result, six sitelinks, and then one more organic link below the sitelinks (equaling the original eight). This now creates more space for other results such as news articles or other mentions of your company on the first page of results.
It is now even more important to monitor what results are showing up for your company’s branded terms. Results that had a lower ranking may now be displayed on the first page of results. Monitoring blogs and news results is one way to keep an eye on what pages may be displayed. Make sure your company is actively sharing and promoting good press and reviews. This can help ensure your company has a positive presence on page one.
On August 16, 2011 
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