adCenter had an interesting post in their community blog recently, titled “The High Cost of Low Bids: One of the Biggest Logical Errors PPC Managers Make.” It sort of verifies an old strategy of bid high to start in order to establish a higher quality score. Although the author seems to imply that maintaining a high position will continue to benefit you by raising your quality score.
You have heard the excitement by now about Google Instant – the new development where Google is reading your mind – predicting what you really want faster. What does this mean for your SEO strategy?
Google Instant is not going to change your rankings, which means that the fundamentals of SEO still apply. The words you decide to use on your site and in your paid search campaigns have just become even more important. Remember, your web site persona needs to match your user persona. This includes the language and words used on each page. You have to be on page one for these important words or you will not reap the rewards of Google Instant.
Long-term user experience could be affected. The way users search may change based on what Google thinks they should be searching for. The top keywords tend to be the top brands – when you type “T” you immediately see Target…subconsciously I have to believe this affects your thought process…or interrupts it if you are not totally focused.
When I see the word “Target” I immediately revert to that never-ending shopping list in my head…wonderful for Target but not great for their competitors or for the letter “T” which my daughter will now be programmed to think the letter “T” stands for Target when she searches on Google.
You can turn this feature off. In the screen shot, if you gaze over to the right of the search box the option is available. I wonder how many people will turn it off?
Our analysts will be avidly watching how Google Instant affects conversion rates and user behavior over the next few months. So please stay tuned!
How popular is your new YouTube video going to be? Will your link make it to the front page of Digg? You may be able to estimate it after only 7 days and about 1 hour, respectively. Read More
As part of larger SEO engagements, we manage the Google Places listings for some of our clients who have many locations. For these, we help our clients flesh out their listings with keyphrases relevant to folks searching for their services. We ensure that the listings are as complete as possible and we help maintain the data by updating the listings when locations open, close, or change their address.
Well, the tricky part of this engagement is the information in spurious listings. For the data we upload, Google Places offers a nice interface through which we manage adding locations, removing locations, and updates in bulk. It is the listings we don’t upload that sometimes cause us and our clients consternation. Google Places receives data from more than just our uploads. It soaks in data from across the Internet, and unfortunately, sometimes it pulls in old or outdated information. Read More
Knitted phone cozy - back
It’s important to bring fun and yourself into the workplace. I’m a knitter, and so for me, this week, my fun was to Yarnbomb the Co-Founders’ office.
When folks are on the phone all day, why shouldn’t the phone bring a smile to their faces? And what is more smile-inducing than a tacky knitted phone cosy with daisies?
Isn’t it time someone’s computer monitor stand sported a vining daisy i-cord?
Knitted daisy i-cord climbs the monitor stand
Want more information on and photos of knitted graffiti aka yarnbombing aka guerilla knitting?
What ideas do you have for generating a smile or two at the office today?
Love collaboration? Helping folks gain visibility and clients for their businesses? Love coordination? Love laughter?
Then, you might be right for Pure Visibility’s Relationship Manager position. Please check out our Relationship Manager position opening.
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