Interested in learning the ins and outs of Google Analytics? Then our Google Analytics course is the place for you. This class translates Analytics to help you achieve your business goals.

Course Overview

Google Analytics is free to all advertisers and site owners, and has been re-designed for increased effectiveness. Installing Analytics code on your site is only the first step in the process of making this powerful tool work for your organization.

Regardless of familiarity with their website goals, users are faced with the same questions:

• How do I know what Analytics reports and features to use?
• How can I measure success for my site?
• What metrics are most important, and what do they really mean?
• Do I know the latest techniques for leveraging these metrics to increase my site’s traffic and sales?
• How do I get the most out of my limited management time while still getting the most out of my account?

Our course, on Friday February 19th, is an all-day workshop that provides a foundation of proven principles that will help you succeed in using Google Analytics to improve your site’s performance. Regardless of whether you’re a beginner just setting up your account, or a web analyst with years of experience this class will help you optimize your site.

Course Highlights

You will learn how to:

• Translate Analytics metrics and reports for real success on your site
• Find out who your best customers are
• Narrow in on which of your marketing channels are not working
• Maximize leads or sales through focus on landing pages
• Track your goals the RIGHT way
• Efficiently manage an account
• Learn how to apply your skills to all web analytic tools
• Hands-on experience using proven methods to analyze your own Analytics account

Who: Anyone who is currently using Google Analytics or interested in learning more about it.

When: Friday, February 19th 9:00 – 4:00 (lunch break from Noon – 1:30)

Where: Pure Visibility offices, 201 S. Main St., 5th Floor, Ann Arbor, MI 48104

Prerequisites: Attendees must have a Google Analytics account and a laptop computer

Cost: $695 per person if you book today.

Click here to register

Tags: Google Analytics, Google Analytics Training Course