The 2010 Winter Olympics are underway and my own home television glows each night with these fantastic displays of human strength and achievement. Tonight, I find my mind unable to avoid a cross over of thoughts between the day to day (specifically, my job as a relationship manager for an internet marketing company) and [...]
Monthly Archives: February 2010
Use Google Analytics to validate your shopping cart checkout
February 18, 2010 – 9:30 am
We love the Google Analytics e-commerce system, in no small part because it is so “simple”: what you see is what you get, and it can basically be used to reflect your shopping cart system’s understanding of any given transaction.
The most essential double-check comes from the fact that any given sale is made up of [...]
Struggling with that first blog entry? Take a vacation!
February 15, 2010 – 11:59 am
I found writing my first blog entry an angst-filled experience. Blogging for me is like eating green vegetables. It’s not that I don’t understand the benefits of green vegetables to my health or haven’t heard the positive impacts of blogging. But simply being informed of the benefits does not make the activity any easier or [...]
Bzzzzzzz: Google Buzz Enters the Social Networking Scene
February 12, 2010 – 10:35 am
When Google Buzz showed up in my inbox, I was intrigued yet unsure. After all of the hoopla about Google Wave, I have to admit I never became a convert. Maybe because the invitations were scarce and so no one I wanted to Wave with was available to Wave with me, maybe because among my [...]
Keyword Research = Market Research!
February 10, 2010 – 3:01 pm
With the right tools and know-how, there’s a strong case to be made for using keyword research to kick-off your quest for new market niches and opportunities for new products or services.
Google Analytics Driver’s Ed Training Course
February 9, 2010 – 12:54 pm
Interested in learning the ins and outs of Google Analytics? Then our Google Analytics course is the place for you. This class translates Analytics to help you achieve your business goals.
Course Overview
Google Analytics is free to all advertisers and site owners, and has been re-designed for increased effectiveness. Installing Analytics code on your site is [...]
ABtests.com: A/B Test Results
February 5, 2010 – 9:36 am
Do you have a page on your website that you know could be better? Do you need help showing how subtle changes can have a big effect in conversion rates?
I came across a great site recently: ABtests.com (via The Interaction Designer’s Coffee Break). It consists of the results of A/B tests. It shows two different [...]
SEO Stuff to Think About When Starting a New Website
February 3, 2010 – 1:21 am
As fellow entrepreneurs, Linda and I are often meeting with friends and colleagues looking for the best way to get started with a new website. And the great news is, today’s tools for building websites are remarkable equalizers. Here are a few of our favorite tips and tools, written with entrepreneurs in mind. If you’re [...]
