I am a big believer that the Internet is a tool that needs to be used more for the good of mankind. Watching the Haiti trauma unfold before my eyes on Twitter and Facebook, listening to the connections between survivors, loved ones and lost ones – it made me think about how the Internet has [...]
Monthly Archives: January 2010
Should you market your product with SEO or Social Media?
January 25, 2010 – 8:00 am
Search engine marketing is generally better when using a combination of strategies, but marketing budgets are not infinite. How should your company choose between Social Media and Search Engine Optimization strategies? One major consideration that can influence your choice between SEO and Social Media that is not often discussed is the impact of product maturity.
Products [...]
YouTube Video Optimization for Your Business
January 19, 2010 – 12:23 am
Now that Google incorporates video into their universal search results pages, and YouTube is the #2 search engine in the world, high-quality video is an essential component to any strategy for increasing online visibility. How can you make sure you get the most out of your YouTube uploads?
Create Content That Gets Results:
1. Create compelling content
You [...]
Facebook Business Strategy
January 15, 2010 – 3:00 pm
I recently wrote a blog post asking if your business is using Twitter effectively. Today I’d like to tackle the topic of corporate Facebook accounts. Coca-Cola was recognized by Slate magazine as the number one Big Money Facebook account. What’s unique about their page is it was created by a fan; theirs is an authentic [...]
Job Hunting in an Online Era
January 14, 2010 – 11:36 pm
Michigan Engineering Jobs
If you’ve been lucky enough to hear John Hill speak, then you can skip this post. He’s positively brilliant about explaining how LinkedIn is a cornerstone of any job search.
I wrote two years ago in this blog how shocked I was that students are not counseled by career services in networking online; [...]
Facebook and Privacy: Default Settings Influence Choices
January 13, 2010 – 9:43 am
When you control the defaults in your product or website, you have the power to shape human behavior.
We touched on the matter of how you can influence users’ decisions on a form back during the presidential campaign, when we looked at the John McCain contribution form. If you were to make a form where the [...]
Ready to take Google Analytics for a spin?
January 12, 2010 – 11:26 pm
If you’re like most marketing managers we talk to, chances are you’re using Google Analytics and learning some good stuff! Chances are you’ve also got some nagging feeling that there’s more to learn if only you had time to fully explore Google Analytics and discover all the truly great stuff hidden inside.
However, given the world [...]
What role do keyword tags play in SEO?
January 11, 2010 – 11:57 pm
In nearly 15 years of writing for the web, one thing I’ve seen change dramatically is the role of meta tags in Search Engine Optimization (SEO). This post is specifically about keyword tags – and their slow, painful death.
Today, Google doesn’t use meta keyword tags at all, as Google Engineer Matt Cutts explains in this [...]
