Pure Visibility received a FastTrack award at AnnArbor.com’s Deals of the Year celebration Friday night. We were one of 10 companies in the Ann Arbor region to demonstrate consistent growth since 2006.
FastTrack awards are presented to companies with consistent records of growth. To qualify, Pure Visibility reported 2009 revenues greater than 2008 revenues and average growth of 20 percent in 2006, 2007 and 2008.
We’re sharing our expertise! Don’t miss your chance to hear from Pure Visibility’s expert team what you need to know NOW about Internet marketing.
On November 9, Linda Girard and Jeremy Lopatin will talk “Search, Social and Mobile Trends – 2011” at Ann Arbor SPARK’s Marketing Roundtable. Learn what Google, LinkedIn, Twitter and mobile apps mean to your business in 2011. Don’t forget to register in advance!
On November 15, Catherine Juon will present “Search Engine Optimization” at the National Multi Housing Council’s Technology Conference. She’ll cover management and operational challenges related to successful implementation of a strategy to secure leads that convert to leases.
On November 17, Catherine will present “Sales & Marketing 3.0,” to attendees of the Michigan Emerging conference. Catherine, and the team at Pure Visibility, is passionate about creating abundance in Michigan – her talk is aimed at helping Michigan companies achieve greater sales and success through Internet marketing. Don’t miss it!
Next Thursday, November 11th is World Usability Day 2010, there is a great free event at Michigan State University, not too far from Pure Visibility, and there’s still time to register! This is a great opportunity to learn more about designing mobile applications. Read More
Hello from the Pure Visibility newbie! After three full weeks on the job, I thought I’d venture out into blog land to introduce myself, and talk about TextWrangler, a tool that’s been a huge help as I learn more about testing regular expressions (or RegEx) in Google Analytics. Regular expressions are character patterns used to match text.
After some hands on experience using RegEx in Analytics, I could understand their usefulness, and wanted to make sure I was applying the expressions correctly. It can be tricky to test, because you may THINK you’ve correctly applied the result in GA if you’re seeing any results returned, but even if you see results, it’s possible that you’re not seeing the entire picture. Luckily, there is a great tool called TextWrangler, that makes it easy to test regular expressions, so you make sure you’re using the right expressions when searching in Analytics reports. TextWrangler is a free text editor available on Macs. TinyEdit has the same functionality needed for testing RegEx, and is available for Windows Users.
In my position as an analyst, I will mostly use RegEx in Google Analytics, to view groups of data based on sets of rules that I determine. For example:
Many people arrive at the Pure Visibility site after looking for information about QR codes. However, there are many variations of these terms: qr code, q r code, qr codes, qr-code, and so on. To really understand how many people arrive at the site after searching on these terms, I need to use regular expressions in my Analytics reports. But first, I want to make to make sure that I’m using the right regular expressions to bring up the appropriate results! So, I’ll test in TextWrangler using the following steps:
Now, you’re ready for the real thing. After logging into your Google Analytics account, select the appropriate report, and apply the RegEx in the search field.
Have fun and happy RegExing!
Pure Visibility’s Linda Girard will be speaking at the Marketing Roundtable – Search, Social & Mobile Trends in 2011, hosted by our friends at Ann Arbor SPARK. Join us on November 9, beginning at 5 p.m. Registration is free!
On November 15, Co-Founder & Catalyst Catherine Juon will speak at the NMHC Property Operations and Technology Conference in Dallas, Texas. Her panel presentation will focus on the balance between SEO & SEM and how it relates to securing leads and leases.
The Michigan Emerging Conference will host Catherine on November 17, where she will present during the Sales & Marketing Track Session. Michigan Emerging, bringing together resources to highlight and facilitate change in Michigan, takes place at the Ford Conference & Event Center in Dearborn. Registration is $40 for an all-day pass to learn more about Michigan’s exciting future!
We really feel its important to learn, share, and repeat in order to grow as knowledge workers. It’s also very important to our clients that they know we are on top of the latest search engine marketing (SEM) strategies. Therefore, we support industry conferences like SMX East because it gives us a chance to challenge like-minded individuals about the world of SEM.
So I really want to introduce you to one of our amazing analysts, Jeremy Lopatin. We are sending him to SMX East on Monday because he wants to arm wrestle with a few other analysts on the topic of SEO. Using my convenient mobile device – – I took a spontaneous video of him this morning on why SMX East is the place to be on Monday.
Jeremy Lopatin is thrilled about SMX EAST
If you are in New York for the conference you should really connect with Jeremy and test his arm wrestling skills:)!
Twitter: @JeremyLopatin
adCenter had an interesting post in their community blog recently, titled “The High Cost of Low Bids: One of the Biggest Logical Errors PPC Managers Make.” It sort of verifies an old strategy of bid high to start in order to establish a higher quality score. Although the author seems to imply that maintaining a high position will continue to benefit you by raising your quality score.
You have heard the excitement by now about Google Instant – the new development where Google is reading your mind – predicting what you really want faster. What does this mean for your SEO strategy?
Google Instant is not going to change your rankings, which means that the fundamentals of SEO still apply. The words you decide to use on your site and in your paid search campaigns have just become even more important. Remember, your web site persona needs to match your user persona. This includes the language and words used on each page. You have to be on page one for these important words or you will not reap the rewards of Google Instant.
Long-term user experience could be affected. The way users search may change based on what Google thinks they should be searching for. The top keywords tend to be the top brands – when you type “T” you immediately see Target…subconsciously I have to believe this affects your thought process…or interrupts it if you are not totally focused.
When I see the word “Target” I immediately revert to that never-ending shopping list in my head…wonderful for Target but not great for their competitors or for the letter “T” which my daughter will now be programmed to think the letter “T” stands for Target when she searches on Google.
You can turn this feature off. In the screen shot, if you gaze over to the right of the search box the option is available. I wonder how many people will turn it off?
Our analysts will be avidly watching how Google Instant affects conversion rates and user behavior over the next few months. So please stay tuned!
How popular is your new YouTube video going to be? Will your link make it to the front page of Digg? You may be able to estimate it after only 7 days and about 1 hour, respectively. Read More
As part of larger SEO engagements, we manage the Google Places listings for some of our clients who have many locations. For these, we help our clients flesh out their listings with keyphrases relevant to folks searching for their services. We ensure that the listings are as complete as possible and we help maintain the data by updating the listings when locations open, close, or change their address.
Well, the tricky part of this engagement is the information in spurious listings. For the data we upload, Google Places offers a nice interface through which we manage adding locations, removing locations, and updates in bulk. It is the listings we don’t upload that sometimes cause us and our clients consternation. Google Places receives data from more than just our uploads. It soaks in data from across the Internet, and unfortunately, sometimes it pulls in old or outdated information. Read More
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