It has happened to anyone who watches their organic ranking. One day you are drinking a cup of coffee and you pull up your browser to look at where your site is for your favorite keyphrase. Then you spill your coffee in horror: IT’S GONE! Your website is not there.
How is this possible? You haven’t [...]
Monthly Archives: October 2009
Has your Google ranking suddenly changed? Don’t panic!
October 31, 2009 – 7:45 pm
Escape the AdWords Management Vacuum: Google Ad Preview Tool
October 28, 2009 – 12:00 pm
When I’m managing an AdWords account, I can sometimes forget where these ads are going. A whole lot of AdWords isn’t visible from the user interface. It’s easy to look at cost per clicks, conversion rates, bids, and ad positions – without really doing a check on the actual substance behind it. Especially because I’m [...]
Join the growing team at Pure Visibility
October 16, 2009 – 4:30 pm
We’re hiring!
We are looking for an enthusiastic Internet Search Analyst to join our team. The ideal candidate will have experience developing, launching, managing, and optimizing paid search, organic visibility, and social media campaigns for clients across multiple search engines. This position has a moderate level of client exposure ranging from providing timely and insightful analysis [...]
Avinash Kaushik at the 2009 Google Analytics Authorized Consultants (GAAC) Summit
October 13, 2009 – 6:07 pm
Hi everyone,
Megan and I are in lovely Mountain View, California at the GAAC conference. We have been asked to restrict our blogging and tweeting unless the speaker specifically says we can share.
Tomorrow morning the keynote speaker is Avinash Kaushik, so keep your fingers crossed and stay tuned! I will post and tweet if allowed. Our [...]
Where Did Those Users Come From? Analytics Knows the Answer!
October 12, 2009 – 8:50 am
At Pure Visibility, we savor opportunities to do some detective work for our clients. Analytics offers us great opportunities to dig into what users are doing on websites.
One of our clients has a website geared toward generating leads (as opposed to, say, an e-commerce site). The majority of the leads from the site come from [...]
AdWords Conversions & Conversion Rates Detailed by Hour (A step-by-step guide to out-smarting Google)
October 7, 2009 – 10:37 pm
A constant source of frustration in the world of SEM is the seemingly conscious decision by Google to prevent the analyst from running reports detailing conversions and conversion rate by hour. From a campaign management perspective, it’s extremely valuable data for day parting.
Day Parting, for those who are unaware, is a technique allowing you to [...]
New AdWords Feature: Content Network View-through Conversion Reporting
October 2, 2009 – 5:17 pm
On Wednesday, Google announced the launch of a new reporting feature in AdWords: view-through conversion reporting for display ads on the Google content network.
AdWords display ads show on Google’s partner websites (websites that participate in the Google AdSense program), alongside relevant content. Display ads can have more subtle effects on user behavior than traditional search [...]
