Research on meme tracking online, published recently as part of the ACM Knowledge Discovery conference, may interest any marketers who think about using the web to spread a message. Online press and social media outlets provide a technological base for mass diffusion of memes, but setting out to spread one’s message is no easy task, as anyone who’s tried to do so knows. With the complexity of the web of interactions that must take place to spread a message online, how much can we really know about the cycle by which a message is spread?
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