http://blog.purevisibility.com/2009/06/human-vs-automated-paid-search/ Fri, 03 Feb 2012 18:42:22 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://blog.purevisibility.com/2009/06/human-vs-automated-paid-search/comment-page-1/#comment-1855 CLICK Paid Search Wed, 03 Feb 2010 00:20:01 +0000 http://blog.purevisibility.com/?p=921#comment-1855 When it comes to paid search it's all about ROI. It would be difficult for an automated paid search system currently to monitor, identify, and proactively react to different ad campaign's failing and succeeding. Though, once automated SEO is perfected and implemented (which it is currently) the only next logical step for big investors would be automated paid search. When it comes to paid search it’s all about ROI. It would be difficult for an automated paid search system currently to monitor, identify, and proactively react to different ad campaign’s failing and succeeding. Though, once automated SEO is perfected and implemented (which it is currently) the only next logical step for big investors would be automated paid search.

]]> http://blog.purevisibility.com/2009/06/human-vs-automated-paid-search/comment-page-1/#comment-1696 Adam Sun, 30 Aug 2009 22:57:34 +0000 http://blog.purevisibility.com/?p=921#comment-1696 In addition to automation (however limited this might be), one of the other advantages of the tools is extensive feature sets. Whether its keyword suggestions, creative testing/optimization, etc., tools can provide a strong competitive edge. Most of them probably aren't trying to automate paid search fully (i.e., take the human element out), but rather to give paid search professionals better tools to run their campaigns with greater efficiency and effectiveness. In addition to automation (however limited this might be), one of the other advantages of the tools is extensive feature sets. Whether its keyword suggestions, creative testing/optimization, etc., tools can provide a strong competitive edge. Most of them probably aren’t trying to automate paid search fully (i.e., take the human element out), but rather to give paid search professionals better tools to run their campaigns with greater efficiency and effectiveness.

]]> http://blog.purevisibility.com/2009/06/human-vs-automated-paid-search/comment-page-1/#comment-1610 Nick Wed, 17 Jun 2009 14:33:34 +0000 http://blog.purevisibility.com/?p=921#comment-1610 No eye like the human eye! Human monitoring and intuitive decision making can never be replaced. No eye like the human eye! Human monitoring and intuitive decision making can never be replaced.

]]>