Google AdWords offers targeting by country and language. If you have a US-based company, you might want to start new campaigns that target countries outside the US because:
1. It expands your traffic reach (duh).
2. It truly is possible, even easy, to find keywords that cost around $0.10/click for top positions (especially foreign terms).
3. Lots of [...]
Monthly Archives: June 2009
AdWords Management Tips – International Targeting
June 30, 2009 – 5:04 pm
Personas in HCI: Shocking Truths Revealed
June 23, 2009 – 3:59 pm
The objectives and usefulness of personas are disputed topics in professional HCI contexts. I’d like to reopen the debate, by suggesting that personas are based on at least one flawed assumption.
First, though, a quick definition of persona. Personas are narratives that describe hypothetical users of a website, typically through details about their background, their values, [...]
Human vs Automated Paid Search
June 17, 2009 – 9:56 am
There is a question that many newer consumers of paid search products face: How much should I rely on automated tools for management and generation of paid search ads and keywords?
It’s one that can’t be answered with a simple yes or no. Both approaches have their pros and cons, and in my opinion, it’s likely [...]
Videos in email marketing – what are the metrics?
June 17, 2009 – 8:34 am
A recent Forrester Research report suggests that embedding video links in email marketing messages can double or triple click-through rates.
I have started to get email messages with embedded videos in my inbox. At this point, they all come from one source, my alma mater, Princeton University. In June, I received three email-with-video messages, one from [...]
Should I Renew My Domain Names?
June 16, 2009 – 10:18 am
In this era of smart spending, many organizations are evaluating every expense – including domain names. Sure, domains are dirt cheap through many services these days, but if you have a few domain names, and you buy several extensions to each, you’re eventually spending real money.
So, how important is it to maintain the renewals? As [...]
Analytics News – Check out Urchin 6.6
June 8, 2009 – 6:27 pm
Urchin 6.6, an upgrade of Google Analytics Urchin software goes public today. As certified Urchin resellers, Pure Visibility was happy to be part of a beta release of the software.
Here’s the short list on what you need to know: Urchin version 6.6 is a significant upgrade. Features include further AdWords integrations, past problems taken care [...]
