Click fraud is the bane of my existence. And NOT because it’s actually a problem. The PROBLEM is that every time a fear-mongering article comes out about click-fraud, I no longer get to talk about how we can help businesses grow. Instead, I get to spend my time talking people down out of trees. To [...]
Monthly Archives: May 2009
Pure Visibility’s Favorite Web Analytics Resources
We occasionally get asked for recommendations on books, blogs, and other resources for those who are new to web metrics and measurement. So, here is a round-up of Pure Visibility’s top five web analytics resources:
Best book for Web Analytics: Web Analytics: An Hour a Day by Avinash Kaushik.If you’ve dabbled at all in SEO, [...]
Traffic is Way Up! (From the developing world….)
A recent New York Times article on web growth in developing countries discusses a situation we see all too often here at Pure Visibility: an increase in web use of U.S. based technologies and products from developing countries, without an equal increase in revenue for the hosting companies.
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Pure Visibility Test Drives New Visualization by HCI Designers
Pure Visibility recently supplied a visualization challenge to several students in Professor Mick McQuaid’s Information Visualization 649 course at the University of Michigan School of Information. And the results, a visualization system design for SEO Word Market Analysis by HCI Designers Jasper Liu and Li Li, were fantastic!
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SEO No-Brainers (Via the Etymology of Pure Visibility)
The most difficult part of diving into SEO is not any specific tactic. Instead, just making sense of the enormous amount of information online and off can be overwhelming. Have you ever wondered what the most important pieces of an SEO strategy are? If so, this post is for you.
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Search Engine Optimization (SEO) Recommended Reading
At a recent talk I gave to the Lake Superior Ad Club, I was asked to recommend some good books on SEO. The first book that came to mind is O’Reilly’s Website Optimization, which is very recently published and has a great section on search engine optimization. We contributed chapters on paid search, and are [...]








