When we talk about how to build your online sales engine here at Pure Visibility, it’s common for us to use Google in our examples. That generates two common questions:

1. Does Pure Visibility work with other search engines?
2. How much share of the search market does Google really have?

Yes, we do work with all of the major search engines (Google, Yahoo! and MSN) as well as secondary players. It just so happens that Google holds the largest share of search, as well as the most comprehensive screening for agency participants, so you hear us talk about Google more often for both reasons. (It’s no secret we’re proud to be the only agency in the Midwest that holds combined certifications as a Google AdWords Company, Analytics Partner and Urchin Reseller!)

As far as market share goes, a recent USA Today article quotes a comScore study that finds Google is clearly the leader with “nearly 64% of the more than 14 billion US searches. Runner-up Yahoo had just a 20.5% share.”

And now you know the rest of the story.