I am frequently asked about online tools for managing event registrations, so this time I dug up an analysis Mark wrote while evaluating which tool we would use here at Pure Visibility. It’s not an exhaustive list; rather, we focused on some of the most inexpensive event management services and the major points of differentiation [...]
Monthly Archives: April 2009
AdWords Management : How ROI, Costs, and Services Measure Up for Your Business
April 28, 2009 – 4:15 pm
Briefly, What is Google AdWords
Google AdWords is a marketing program that gives advertisers the ability to place ads next to search engine results, and next to content relevant to your products and services on sites partnered with Google. AdWords offers other advertising opportunities, but primarily this is the focus of the program.
The actual setup of [...]
A Change is Gonna Come
April 24, 2009 – 12:17 pm
New AdWords Interface
I consider myself to be all about change (even before Barack Obama) and feel like if I don’t shake things up in my life every few months then things will get boring. So, you would think when I found out about the new AdWords interface that I would be one of the first [...]
What is Google’s share of search?
April 20, 2009 – 10:58 pm
When we talk about how to build your online sales engine here at Pure Visibility, it’s common for us to use Google in our examples. That generates two common questions:
Does Pure Visibility work with other search engines?
How much share of the search market does Google really have?
Yes, we do work with all of the major [...]
“Motion Charts are Hard”
April 15, 2009 – 11:33 am
Two months ago, Google Analytics Motion Charts were hot. Now, they’re not, at least if we trust the amount of traffic coming to this blog looking for information on the charts and the amount of new content being produced around this feature. Is this a natural consequence of time since the feature was released, or [...]
Facebook and LinkedIn – What’s the Difference?
April 14, 2009 – 5:39 pm
I would like to point you to a favorite article on the topic of Facebook vs. LinkedIn, but after browsing a couple pages of Google results I’m here writing because there was a disappointing amount of industry-centric commentary. We’ve got A-List bloggers scorning one or both systems (hardly a “use case” or fair comparison for [...]
Google Analytics vs. Urchin
April 12, 2009 – 2:43 pm
What exactly IS the difference between Urchin and Google Analytics? From a technical perspective the list is pretty long, but the major differences are described here in this chart:
Urchin vs. Google Analytics
As a preliminary start, we hope this helps give you some sense of the differences in the two tools. If you want more information, [...]
TweetDeck and Hootsuite – Better Together
April 9, 2009 – 12:25 am
As is often the case, when I fall in love with a product I’m not shy about recommending it! Lately, TweetDeck and Hootsuite are in my bag of commonly recommended tools, much to the puzzlement of Twitter friends who are curious about the advantage of using both. Mystery solved! Here’s why TweetDeck and Hootsuite are [...]
SEO and Branding at Internet User Experience 2009
April 8, 2009 – 9:00 am
Pure Visibility was well represented last week at the Internet User Experience 2009 conference. In addition to helping out behind the scenes, our Co-Founder and Visionary, Linda Girard, was a keynote speaker (”Bringing the Left Brain and Right Brain Together Online: Branding + Optimization”) and participated in a panel on Branding, Search Engine Optimization, [...]
Informatics Education – Web Analytics in Universities
April 6, 2009 – 12:47 pm
Several weeks ago I had the pleasure of speaking on Web Analytics to Katherine Lawrence’s SI 422 – Evaluation of Systems and Services course at University of Michigan. I was very impressed by the course syllabus, and the interest level of the students in the specifics of web tracking and analysis. Here are some thought’s [...]
