There have been lots of announcements coming from Google lately, as usual. Incidentally, you can get a ton of good news about Google and Google AdWords, by simply setting up an alert for “google” and “adwords.” I usually start out my day browsing the latest news about them and Yahoo!, as well as cruising the [...]
Monthly Archives: March 2009
Structure the Conversation with Web Forms
We’ve all been there: You go to a website, you like what you see, and when it comes time to get in touch with the company and tell them you’re interested or ask for help, all you see is an email address.
That website just left you hanging.
[...]
The ethically-challenged social web
We’ve all witnessed the darker side of use the web at the personal level, from the clouds of foul language surrounding forum conversations, to disturbingly blunt, or other times sparse, profiles on social networking sites, to the massive music and video free-for-alls. The marketing-in-disguise ‘Friend me’ messages that find us through Myspace and Facebook, or [...]
Website Video 101
Pure Visibility is getting ready to launch videos on a couple of our client’s websites as well as our own site. I have a background in film, so I have fallen into the role of “video guy” and have the task of helping clients get their videos online. Even though I am a directed and [...]
The Pleasure of the (Online) Text
The web is awash with alarmingly bad copy, and equally reprehensible lists of the ingredients of ‘good copywriting’. I personally find the fact that there are entire blogs devoted to this topic a bit alarming – as a former writer, I consider the communication of insight to be writing’s primary objective, and believe that [...]








