You going to this year’s Internet User Experience (IUE)? This will be the fifth annual edition of a several day conference here in Southeastern Michigan, March 30-April 3. The schedule provides 3 days of more intensive workshops and tutorials (March 30, 31, and April 3) surrounding 2 days of conference fun (April 1-2).
No foolin’, the [...]
Monthly Archives: February 2009
Pure Visibility’s Linda Girard to present at Internet User Experience
February 27, 2009 – 10:05 am
How NOT to do social media
February 25, 2009 – 2:39 pm
As I was in the middle of a sentence explaining that it was hard to do something new like social media “wrong”, I had to stop and back-track as I remembered the “Twitter Motrin Scandal of ‘08″. It turns out to be a pretty good example of how NOT to do social media. The story [...]
We’re Hiring – Internet Search Analyst
February 20, 2009 – 2:20 pm
We’re hiring!
We are looking for an enthusiastic Internet search analyst to join our team. The ideal candidate will have experience developing, launching, managing, and optimizing paid search and organic visibility campaigns for clients across multiple search engines. Google AdWords management experience and Google Advertising Professional certification are important qualifications.
Details on the open position can be [...]
Increase Reporting Accuracy for Google Analytics by comparing weeks, not months
February 18, 2009 – 2:48 pm
mmmm…weekend…
As Google Analytics continues to improve its excellent product, it’s important to remember the fundamental nature of traffic patterns for your business and how they can affect your reporting. Even with the introduction of advanced segmentation, motion charts, and other awesome features, there are real-time traffic patterns that can create major errors in your analytics [...]
AdWords. Good for the Internet! Good for you!
February 16, 2009 – 11:45 am
I mentioned Google’s virtual world, Lively, in a post about advertising in games last Fall. This weekend the New York Times ran a piece about Lively, Dodgeball and other recently axed Google developments and acquisitions. [link] Some internet marketing products number among the programs that have recently been cut, Google Radio and Newspaper Ads.
Sure, focus [...]
Behind the Scenes – Project Manager Career Sketch
February 13, 2009 – 6:37 pm
A current college student asked me how I got into internet marketing, and what a typical day is like at my job. In case it would be useful to someone, I thought I’d post it here.
How did I get into internet marketing?
Unintentionally, but I’m sure happy I did.
I have a pretty funny career path so [...]
Social Media Monitoring is an Opportunity
February 11, 2009 – 11:00 am
Social Media Monitoring – Pure Visibility on Twitter
So, you’ve started your social media monitoring effort. You’ve got your finger on the pulse, so to speak, of the “blogosphere,” you’ve got a stream of tweets coming at you, and you’ve got your eye on various message boards. You’re even keeping an eye out for reviews of [...]
Event – Introduction to Usability – Tuesday 2/10
February 9, 2009 – 10:22 am
On Tuesday February 10, 2009, Pure Visibility’s Michael Beasley will co-present
Introduction to Usability – An Interactive Discussion
under the auspices of the Michigan Usability Professionals’ Association (MIUPA). The event, hosted by Quicken Loans in Livonia, Michigan, will be from 6-8:30PM. Food and networking will start at 6PM, and the program will commence at 7PM.
The program will [...]
