It’s not the easiest thing to search for on Google. But that is not stopping companies (like Pure Visibility!) from taking advantage of the open source analysis software R for client and internal analytics, from statistics to machine learning. So why aren’t you using it?
[...]
Pure Visibility’s Jessica Hullman, author of many fine posts on this blog, has become the first guest poster on the Google Analytics Blog. Her post is titled Mastering Motion Charts – Trend Analysis.
New analysis tools and visualizations like Motion Charts are always exciting for Pure Visibility and we jumped at the chance to continue or [...]
In client meetings every month I share paid search results and Google Analytics findings. For Google Analytics I typically look around for interesting stories/findings, take some screen shots and then recommend things to tweak or change based on what we find. Within the screen shots clients see some of the metrics that Analytics tracks and [...]
Is video really going to help your online marketing? It depends.
The use of video is going to grow. With Google’s universal search (AKA blended search) integrating multiple media into search results, video can give you another way to be found. It gives you a way to explain how your product works in a way that [...]
The minutia of technology news tends to distract me from the big picture. The specs of the new Macbook, AMD backing off the move to next generation chips, plans for a YSM or adCenter Desktop Editor, the widget that makes you look like Shepard Fairey’s Obama portrait…etc. I’d like to briefly reflect on the big [...]
Last month I attended Search Engine Strategies (SES) in Chicago and a recurring theme throughout the week was universal search/blended search and how to leverage it for your online marketing campaigns. In particular I attended 3 panel discussions on online video and in each session universal search was a hot topic. The big takeaway I [...]
Your company is not a person. When you use services like Facebook or LinkedIn to promote it, your company has to play by different rules.
People connect with other people. We crave authenticity. Social media can be powerful ways to reach out to your audience when you allow your people to be themselves – to put [...]
ubiquifox!
For an introduction to Mozilla Labs creation Ubiquity, watch this video called, Web 2.0 The Machine is Us/ing Us. In it, cultural anthropologist Michael Wesch delves into the commonplace activities creating, consuming and sharing information online. He helps us reflect on how revolutionary these activities are.
Ubiquity enables us to add the next layer [...]
When you’ve got a burning information need, to who do you turn? The one-size-fits-all search engine, or the niche community of a social network? More importantly, how do you adapt the language of your query based on your choice?
I’ve created sign in information at dozens of sites. Here, I’ll list a couple; how many of these do you have? I’ve got user names and passwords for Amazon, Flickr, del.icio.us, personal Google accounts, work Google accounts, last.fm, Wordpress, Basecamp, Salesforce.com, Newegg, mapmyrun.com, YTMND, my public library, iTunes, and Chowhound. Ok, that’s fifteen? [...]
