Here at Pure Visibility, analysts recently used competitor data to find a decrease in Time on Site for a client competitor’s site. Is this evidence of an improved site design, perhaps a redesign? Happy visitors, quickly finding what they need? But isn’t Time on Site also sometimes used as an indicator of successful engagement, in [...]
Monthly Archives: December 2008
Good Personas Punch You in the Gut
December 12, 2008 – 9:00 am
Anyone can throw together a description of a website’s primary users. You just string together some facts about the users’ skills and knowledge and tasks that they are trying to accomplish. That’s not a user persona, though. When you create a user persona, you create an artifact that makes people care about the user’s experience.
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Web Archiving (introducing, Zoetrope!) and Web Analytics
December 10, 2008 – 3:22 pm
Wouldn’t life be easier for web analysts if we could easily look at our data with full knowledge of the context in which it was gathered, including what was happening on competitor websites? Google’s Site Overlay Report is one example aimed at providing a “data + context” tool. But this report’s simplicity (not to mention [...]
Can Businesses Use Flickr?
December 9, 2008 – 8:05 am
A provocative piece on Search Engine Journal incited some interesting comments about tension between marketing strategies and the interests of Internet users.
The author’s job is doing SEO for a company that sells eyewear, and one of his initiatives recently flatlined.
image by Raymond Yee
One of his strategies was to create an account for his [...]
Who owns your web marketing data? You do, so protect it!
December 3, 2008 – 7:15 pm
Most large companies have at least some online data with an outside vendor or agency. Since even good agency relationships aren’t permanent, there will be a point where the data managed by that agency needs to come back home or migrate to another agency.
Yet many companies don’t have the simplest legal or procedural checks in [...]
Internet Privacy Hype: Fun for Web Analysts!!!
December 2, 2008 – 3:47 pm
Stop! If you plan to read this post, I will need your detailed itinerary for the day, your most recent ingestion, and your most secret hopes and dreams, all of which I will oneday use against you.
Or this appears to be the fear of many people responding to the discussion of privacy from the [...]
