The copy on your website has got to be clear. That’s the gist of Erin Kissane’s article on A List Apart, Writing Content that Works for a Living. Her article contains two things that I like a lot: a clear and effective list of questions to ask as you write marketing copy for your website, and a scathing dissection of the copy on an ineffective landing page she visited.

So, what questions should your marketing copy answer?
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Yesterday, election day, Facebook displayed a counter showing how many members had cast their vote. Anyone know what this element was or who developed it?

It can be tough to tell who created what, especially as the company tries to find an advertising model to justify their multi billion dollar valuation.

Below are some examples of advertising and marketing opportunities on Facebook. I don’t think the Election 2008 element is any of these; I think it was created by Facebook, but I can’t find it today. Insight anyone?
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